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Tips on Using a Tenant Representative
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Your primary business is running your company. How often do you
lease office space? Hopefully, you don’t have to do so more than every
3 to 5 years or so; the same with lease renewals. The bottom line is
that you rent office space only a few times in your business life.
Landlords on the other hand rent space over and over again. In most
cases, they even hire a listing agent to help market the property and
advise them. Do they have an unfair advantage? You bet they do. How do
you balance this unfair advantage? Engage the services of your own
qualified tenant representative.
Many tenants have a fear that by
engaging the services of a tenant representative they will end up
having to pay more in rent so that the landlord can pay the tenant
representative. I am sure you have heard the sales pitch from an
agent that engaging a tenant representative doesn’t cost you
anything. The response I hear to this is “the landlord tacks on the
fee on top of the lease rate.” So, who is right?
When
it comes to negotiating for office space,
there is no question that a good tenant rep will not only save you money, but will also make sure you don’t make any
critical mistakes.
Not to mention, there is usually already a real
estate fee built into the asking price. This is paid whether or not
you have representation. Typically, what happens is that the fee,
usually 4% to 6% of the gross lease amount, is split between the tenant
representative (leasing agent) and the listing agent. There really is
no additional fee tacked onto the lease rate and you won’t save
anything by not having representation. The listing agent, who
represents the Landlord - no matter what they tell you - will get the
whole thing.
What about lease renewals?
Should you also engage the services of a tenant rep? Absolutely! How a
tenant representative gets paid on a renewal is negotiable. Should
they be paid a full fee on a renewal negotiation? The answer depends
on how much work is involved. If is just a matter of going out and
doing a market survey then negotiating the deal, they probably don’t
deserved a full fee. Most tenant reps will work as consultants either
hourly or for a predetermined flat fee. On the other hand, if you want
to consider other alternative locations, request proposals and do some
preliminary negotiations on other properties, it is justified. It is a
comparable amount of work that would have to be completed if you were
moving. Or at least a half of a fee is justified, the leasing side of
a commission.
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How will a tenant
rep save you money?
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The leasing process is generally complex. After labor costs, your
investment in office space may be your most expensive line item and
decisions you make will have an impact on your company’s
profitability. The tenant representative is your guide through the
process. |
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Market knowledge is a key ingredient in which a qualified tenant
representative can make a big difference. Having a grasp on asking
rates versus deal rates and incentives available is important to
make sure you get the best terms available. |
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A
qualified tenant representative understands the numbers and is able
translate data into implications for your business – advice on
growth strategy within a particular building or market, for example.
Tenant representatives are also able to perform financial analysis
to help you select the most cost effective location.
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Expert negotiation skills are critical for a favorable outcome.
Representation gives you subtle leverage during negotiations,
informing the landlord that you are professionally represented and
undoubtedly advised of alternative sites and comparable lease rates.
As an added benefit, a tenant representative may know the
temperament of a particular landlord and/or landlord’s
representative, and recognize how far to push the negotiations
without jeopardizing the transaction. This is a definite advantage
when it comes to lease renewals, too. |
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Familiarity with the documents is a must. Tenant representative have
a working knowledge of the documents necessary to conduct the
transaction. These documents include requests for proposal, letters
of intent, lease agreements and workletters and vary from market to
market. A tenant representative knows how to customize the documents
to meet your needs. |
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A few important questions to ask and
receive acceptable answers when you look for a tenant representative:
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Are you free of any
conflicts of interest if we work together? |
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Are you a primarily tenant
advocate or a listing agent? |
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Do you have time to work on
this project? |
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What other projects are you
currently working? |
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What is your experience in
finding properties like mine? |
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How many tenant
representation transactions have you handled in the past 3 years? |
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What is your negotiating
philosophy? |
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Are you knowledgeable about
market conditions? |
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How do you handle conflicts
of interest, such as when you show me space that you or your company
represents on behalf of a landlord? |
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How would you describe your
reputation in the business community? |
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Can you supply references?
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Do you work with an
Exclusive Representation agreement? |
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What happens if I’m not
happy working with you? |
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How do you get paid? What
commission you expect to receive? |
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How do
you know if you’ve chosen the wrong Tenant Representative?
Here are 10 ways
you in which you know you need to go back to the drawing board.
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While
the size of the spaces you’re shown seem OK, none are laid out
remotely close to what you need.
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When
you ask if the suite can be remodeled, you’re told, “Sure, no
problem.”
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Your
broker sends you a 50 page computer print-out of every building in a
20 mile radius and asks you to point out which ones you'd like to see
BEFORE meeting you or discussing your business.
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The
broker is so familiar with the buildings you are seeing that the
landlords actually let the broker put his name or his company’s name
on a sign in front of their buildings.
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The
broker’s cell phone burns up from calling ahead to landlords from his
car with you in it to check on availabilities- assuming it’s not one
of those “friendly” landlords.
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Three
hours into the tour, the broker doesn't know the name of your company
or what you do.
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You
tour so many properties you end up having breakfast, lunch, and dinner
with your broker.
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The
sign on the side of the broker’s car reads “Tours-R-Us.”
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You
can stand to not hear any more stories of how many BIG deals the
broker did.
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At
the end of the tour the broker assures you you'll get your first
choice building and hands you a reminder card to call him in five
years.
If you want to make sure the deal gets done
right, pay as little rent as possible and avoid costly mistakes, can
you afford not to use a commercial real estate broker?
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| Take advantage of the ability to get personal
assistance in your market from a knowledgeable and experienced
commercial real estate office tenant representation expert.
Local
Experts in over 550 Markets
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both large and small markets *
A local expert with local
knowledge and expertise on your side to assist you
in leasing office space will ensure you find the
right space, get the best deal possible and
guarantee you avoid costly mistakes.

There is no cost or obligation to
try
us out! |
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