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Twitter, Is it for business?

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Social media is the new marketing hype, but is it useful in business? Twitter is one of the social networks I have been involved in over the past few weeks and I think that it has lots of potential. For those of you that are not familiar with twitter here is how Wikipedia describes it:

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can send and receive updates via the Twitter website, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, and Feedalizr. The service is free to use over the web, but using SMS may incur phone services provider fees.

I am able to monitor conversations using a tool called Tweet Beep that sends me an email daily about keywords used in conversations. I spend about 15 – 20 minutes a day on Twitter activities. The words I monitor are office space, office lease, office rental and of course my brand OfficeFinder. This allows me to respond to any Tweets that I perceive can either use my advice or could become potential business.  My purpose behind Twitter is strictly business; building the OfficeFinder brand and generating business.  You can find us at http://twitter.com/OfficeFinder

I have found it to be of value for several purposes:

  • The community aspect of Twitter is desirable. I've discovered information that would have been inaccessible to me by other means than via tweets.
  • The opportunity to share information and engage in conversation about that content is valued feedback.
  • Networks can be developed through following others who in turn follow your Tweets.
  • It allows me to get a  quick snapshot of a particular topic, brand or product which then allowed me to tailor a message more effectively.
  • Proactively it allows me to interact with my user base in a way perceived as less "salesy" way than other communications. A company voice on Twitter can be more personal and less intense than almost any other marketing vehicle.
  • Twitter is a good place to increase your brand recognition.
  • It is a good place to engage socially in conversation about any topic

As with all social media becoming part of the community is key. Like all social networking, it isn't about numbers it is about having the right followers and following the right people. You need to have a goal in mind as to the purpose. You should decide if it is for business or personal purposes.

The downside is that it can be a terrible time-waster. You need to monitor your use. If you are not actively engaged in conversations and doing more than just trying to sell your services, you will receive little to no value from Twitter. The more you give, the more you get.

A sample of some of my posts and replies (@) below.

OfficeFinder: Good story on finding new office space at http://tinyurl.com/3w6seh

Tuesday, February 24th at 20:13:38 · Reply · View Tweet

 

OfficeFinder: @AHizz Help finding SD office space, try http://tinyurl.com/aa88qu

Tuesday, February 24th at 20:18:33 · Reply · View Tweet

 

ChrisFyvie: @OfficeFinder Thanks for pointing out my broken link! here you go! http://tinyurl.com/beck2y

Tuesday, February 24th at 23:55:04 · Reply · View Tweet

 

OfficeFinder: Just made a new custom Twitter background using Powerpoint. http://tinyurl.com/5obsou

Thursday, February 26th at 15:48:15 · Reply · View Tweet

 

OfficeFinder: http://tinyurl.com/7jfeur Markus Frind works one hour a day and brings in $10 million a year.

Tuesday, February 24th at 20:03:25 · Reply · View Tweet

 

OfficeFinder: Scary look alike comparison The Office's Dwight Schrute and Markus Frind making $10 mil / yr with dating web sites. Link to follow..

Tuesday, February 24th at 20:02:50 · Reply · View Tweet

 

OfficeFinder: @FourthLine Congrats of the new office. When you are ready to grow or need alternatives, check out http://www.officefinder.com

Tuesday, February 24th at 19:56:43 · Reply · View Tweet

 

OfficeFinder: @davey_w 10 yr office lease lock in low rate to protect from incr. We know lots of way to protect you. Check out http://www.officefinder.com

Tuesday, February 24th at 19:54:18 · Reply · View Tweet

 

OfficeFinder: @ChrisFyvie error in connecting to http://tinyurl.com/agotcy ... circular. looks like it would be interesting. let me know.

Tuesday, February 24th at 19:40:27 · Reply · View Tweet

 

OfficeFinder: Twitter posts are picked up by Google. Social networking is the next key to SEO.

Tuesday, February 24th at 19:37:23 · Reply · View Tweet

 

OfficeFinder: @Brandon_Woodman Seattle needs a lot more than Jr. I gave up my season tickets this year. Too many years of disappointment!

Thursday, February 26th at 18:53:52 · Reply · View Tweet

 

OfficeFinder: Top 15 Twitter Acronyms for novices like me http://is.gd/fAQF

Tuesday, March 3rd at 01:13:15 · Reply · View Tweet

 

OfficeFinder: @ikenc Can't provide assistance in Philippines, but lots of good info and tips on finding office space at http://www.officefinder.com

Thursday, February 26th at 16:08:12 · Reply · View Tweet

 

OfficeFinder: @abbyroy lots of good info and tips on finding and negotiating for office space at http://www.officefinder.com

Thursday, February 26th at 16:09:59 · Reply · View Tweet

 

OfficeFinder: @d_breshears A better way to find office space: http://tinyurl.com/cpdwjn

Thursday, February 26th at 16:15:24 · Reply · View Tweet

 

OfficeFinder: @Padmasree Few of my favorite things to do on weekends walking the dog, reading the NY Times, playing tennis and talking with my adult kids.

Sunday, March 1st at 16:42:10 · Reply · View Tweet

 

OfficeFinder: @ferodynamics Wired downtown-Austin office space get help at http://is.gd/llHP Great local rep to help you

Sunday, March 1st at 22:53:41 · Reply · View Tweet

 

OfficeFinder: @nigelramsay Landlords worldwide will need to have a reality check within the next 6 months as office vacancies will continue increasing.

Monday, March 2nd at 15:39:42 · Reply · View Tweet

 

OfficeFinder: Hong Kong & Tokyo Overtake London As World's Most Expensive Office Space http://is.gd/luWi

Monday, March 2nd at 23:05:20 · Reply · View Tweet

 

OfficeFinder: @rhetter check out http://is.gd/lBBm May be able to help you find office space.

Tuesday, March 3rd at 16:48:24 · Reply · View Tweet

 

OfficeFinder: Virtual Office Space is a great addition for Home Based Businesses to create a more professional identity Find out more at http://is.gd/ldXw

Tuesday, March 3rd at 16:51:01 · Reply · View Tweet

 

rhetter: @officefinder , thx a ton. That is super helpful. Follow @officefinder if you are looking for any type of space, anywhere.

Tuesday, March 3rd at 17:37:21 · Reply · View Tweet&a

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