I made a short presentation yesterday for our Office Business Center Association International (OBCAI) Local Member Network on Social Media and how to get started. It was an overview and among the sites I visited was Wikipedia. As I am sure most of you know, "Wikipedia is a free encyclopedia, written collaboratively by its readers. It is a special type of website designed to make collaboration easy, called a wiki." Since this was a group of executive suite operators, I thought it would be interesting to look up the definition of "Executive Suite" according to Wikipedia. Here is what I found:
"Executive Suite is a 1954 MGM drama film depicting the transfer of power in a corporation in trouble." No mention of a form of office space.
Needless to say, the industry has some work to do in improving name recognition. Is it an Executive Suite or a Service Office, an Office Business Center or a Ready to use Office? Actually, it is all of the above, but the public needs more constancy, especially in the age of Internet searches. What are they going to be looking for and how do providers make sure they get found?
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