{"id":7698,"date":"2023-02-25T06:00:51","date_gmt":"2023-02-25T14:00:51","guid":{"rendered":"https:\/\/www.officefinder.com\/officeblog\/?p=7698"},"modified":"2025-03-12T10:25:44","modified_gmt":"2025-03-12T17:25:44","slug":"digital-billboards-game-changer-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.officefinder.com\/officeblog\/digital-billboards-game-changer-real-estate-marketing\/","title":{"rendered":"Digital Billboards: A Game Changer For Real Estate Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you heard of a man named Jared Bell? If you don\u2019t, it\u2019s fine. He may not be as popular as other personalities from the past, but he made a significant contribution to the marketing field\u2014billboards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jared Bell was the one who pioneered and put up the first traditional billboard in the 1830s. He used it to promote circuses like Ringling Brothers. However, it was the Ford Company that made it mainstream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much has changed since the first billboard was developed. Thanks to technology, billboard marketing is no longer just a giant piece of tarpaulin in the middle of nowhere. It\u2019s all digital like your flat-screen TV\u2014but way bigger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can digital billboards help the real estate industry boom? Despite the advancements in real estate marketing (e.g., online listings and 3D virtual tours), digital billboards remain an effective technique to reach new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to add digital billboards to your arsenal? Use light emitting diode (LED) technology, such as the digital billboards <\/span><span style=\"font-weight: 400;\">from Ultravision LED Solutions<\/span><span style=\"font-weight: 400;\">. It offers crystal-clear resolution and is energy-efficient, helping you save a lot in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you wondering how digital billboards can help your real estate business? Read on to learn more.<\/span><\/p>\n<h3><b>What Are The Advantages Of Digital Billboard Advertising?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a range of benefits digital advertising offers to the real estate industry:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Digital Billboards Can Be Updated In Real Time<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People spend hours staring at ads specifically tailored to their needs and preferences. Thanks to technology, ads know what people need and want, which enables them to create and share personalized content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital billboards may not have the ability to reach this degree of personalization, but they can still help you convey a timely message. Digital billboards allow you to update your real estate ads anytime you want. For example, you can use digital billboards for advertising real estate listings. If one of the properties gets sold, you can immediately update your ads by marking one of the listings as \u2018sold\u2019 or removing it from your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use digital billboards to promote timely news in the real estate industry\u2014news relevant to consumers such as mortgage rates, discounts, and more.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Digital Billboards Can Display Different Ads\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Traditional billboards can only promote one ad at a time. It\u2019ll take hours or days to change the old ad to a new one. Thankfully, this isn\u2019t how digital billboards work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital billboards allow real estate marketers to promote different ads in cycles. You can create a schedule to advertise different messages minutes apart from one another. For example, set property ad A for ten minutes and property ad B for another ten minutes. Then, put these ads in a cycle of these ads to keep them going.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using digital billboards is a great way to reduce and maximize your ad budget. You don\u2019t need to buy an additional billboard to promote another ad because you can do it with one digital billboard. Say goodbye to the traditional and costly ad buys.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Digital Billboards Create A Sense Of Urgency<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most people tend to procrastinate a lot. They always make a plan and decide to wait before purchasing until they end up not doing so. To overcome this kind of mentality, you need to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/onmarketing\/2014\/01\/09\/creating-a-sense-of-urgency-why-marketing-must-behave-like-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a sense of urgency<\/span><\/a><span style=\"font-weight: 400;\">, which is something digital billboards can execute effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an ad that promotes a sense of urgency: create a property ad and state an upcoming discount for those within the next five hours. Then, add a huge timer to trigger the minds of those who pass. This kind of ad reminds them that time is limited and isn\u2019t something they can control. It encourages them to take action as quickly as possible if they don\u2019t want to miss such deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional billboards can be updated every day, but digital ones can trigger urgency with updates that can go by seconds, minutes, or hours.<\/span><\/p>\n<h3><b>How Much Does It Cost To Purchase A Digital Billboard?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A digital billboard can cost around USD$40,000, depending on the size, screen resolution, location, and installation. If you lack enough funds to purchase your own digital billboard, consider renting one instead. It only costs around USD$1,000 to USD$4,000 per month, depending on the location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although they\u2019re more expensive than traditional ones, digital billboards are more dynamic, meaning they can make ads more effective. Also, they\u2019re more flexible, allowing you to update ads as quickly as possible. However, digital billboards are vulnerable to glitches, but they\u2019re manageable.<\/span><\/p>\n<h3><b>How To Choose A Billboard Location?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Billboard location may affect the effectiveness of your <\/span><a href=\"https:\/\/www.officefinder.com\/officeblog\/top-10-reasons-start-using-transit-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">outdoor marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s why choosing the right location is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing a billboard location, make sure to consider the following factors that may influence its effectiveness:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic Speed<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s a high chance of people seeing your ad if it\u2019s located on a highly-congested highway. So, look for streets with a reduced speed limit or roads susceptible to traffic.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Billboard-Road Proximity<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The distance of the billboard from the road affects the visibility of your campaigns to the passing drivers. Choose a location near the road to ensure your billboards are close enough to be legible.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Travelers<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you advertising your business to the locals and the people passing through your town? You should also consider people who might visit your business while passing through.<\/span><\/p>\n<h3><b>Tips For Successful Real Estate Digital Billboard Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some tips to keep in mind for winning digital billboard advertising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be Clear<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Digital billboards are only seen in a flash of seconds. So, you want to make sure your message can be read and understood in that short period.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Less Is More<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t crowd your billboard with too much information. Instead, only include those that are necessary (e.g., contact details and real estate agency).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make It Simple<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People only have seconds to read and understand your message, so it\u2019s best to make it as simple as possible. Avoid overpowering designs and use fonts that can be easy to read and understand.<\/span><\/p>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital billboard advertising is an effective way to promote your real estate business. It\u2019s flexible, allowing you to customize and update your content based on your needs. To make your digital billboards more effective, choose the right location, be clear with your message, don\u2019t them with unnecessary information, and make them simple. If you\u2019re interested, call a provider right away to determine the size and location of the billboard suitable for your needs.<\/span><\/p>\n<p>If you or anyone you know are considering starting up or relocating your office space, <a href=\"https:\/\/www.officefinder.com\/\" target=\"_blank\" rel=\"noopener\">OfficeFinder<\/a> can help. Our members are highly qualified tenant representatives who can assist you as your needs dictate.<a href=\"https:\/\/www.officefinder.com\/office_space_search\/\" target=\"_blank\" rel=\"noopener\"> Message us<\/a>, our service is free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard of a man named Jared Bell? If you don\u2019t, it\u2019s fine. He may not be as popular as other personalities from the past, but he made a significant contribution to the marketing field\u2014billboards. Jared Bell was the one who pioneered and put up the first traditional billboard in the 1830s. He used\u2026 <a href=\"https:\/\/www.officefinder.com\/officeblog\/digital-billboards-game-changer-real-estate-marketing\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":7699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"no","footnotes":""},"categories":[339,332],"tags":[],"class_list":["post-7698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","category-marketing-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\r\n<title>Digital Billboards: A Game Changer For Real Estate Marketing<\/title>\r\n<meta name=\"description\" content=\"Can digital billboards help the real estate industry boom? 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