Monthly Archives: November 2018

Improving Your Relationship With Customers

Handshake

There’s a good chance you have worked at a job in which the importance of “people skills” and customer satisfaction was stressed by your higher-ups. There is good reason for employers to place value on such aspects because when it boils down to it, a business’ relationship with customers is the backbone of its very existence.

It can be easy to get preoccupied and start to let shinier things like a cool new logo or fancy new webpage take precedence over the essentials. While these things may help, it’s important to understand that relationships are paramount to your success. Forging good relationships will expedite your business success into realms that can quite frankly surprise you.

Below, we will explore ways to cultivate and maintain positive impact and relations with customers.

Be Systematic

Developing a system for handling customers may take a bit of time, but having one is of utmost importance. It ensures that a plan is in place regardless of the situation, whether it be an unsatisfied customer, dwindling retention, or anything else. Few things are worse than encountering a situation with an angry customer and not having a procedure in place, leaving you improvising while juggling all of the other administrative duties.

Consider employing the use of regular email newsletters, which will keep you in the minds of customers. Email marketing has a proven track record of increasing the likelihood of customer retention. If a customer buys your product or service and then never hears from you again, it can be easy for them to forget about you entirely.

Another effective strategy could be looking for feedback after your exchange. Look over example survey questions to get an idea for valuable and pertinent information. Have an email with a survey or opportunity for feedback and you will receive guidance to show you what your strengths and weaknesses are.

Let Them Know They Are Important

Many businesses find success by going the extra mile and making the customer feel special. You might be surprised how far small gestures like a specially designed Christmas card go to humanize your brand and make customers feel valued. This is not merely a psychological manipulation either – these people are important to you, and so it makes sense that you convey that.

Never Underestimate Quality Customer Service

Cafe Handshake

You likely hear this point stressed often, but some maxims are worth repeating. Customer service should regard customer satisfaction as the most valuable part of the equation. If they complain about something, make it right. Make sure you are responsive, expressive of sympathy, and quick to act. This can help you avert disaster and drastically improve the likelihood that they will return.

Even the most furious of customers can often be charmed by kindness and understanding. Depending on the severity of the error, this may involve going above and beyond, but remember that the future of your business is predicated on their happiness.

Use Social Media

Smart Phone Social Media

There are a host of benefits to be had from a vibrant social media presence. Social media outlets allow for an unprecedented level of customer communication and feedback, while also conferring the familiarity benefits of increased exposure. Once upon a time, having a simple website was enough, but to keep up with competition today means embracing social media wholeheartedly.

Social media like Instagram and Facebook employ algorithms which decide the relative prominence of content. Increasing interaction via replies or comments helps to bolster your standing, and attain greater visibility.

Social media analytics also provide a bounty of value for the savvy business-runner. This data provides useful information in regard to what gets people’s attention and what people find unappealing. Facebook and Twitter show you these trends and allow you to configure your approach appropriately.

Reaching out to influencers can also be a good strategy to build rapport with well-known entities and further craft the aesthetic of your brand. If your business caters to a certain age-group for example, try to affiliate yourself with brands or Smart Phone socialcelebrities affiliated with the same demographic.

Craft A Clear And Distinct Identity

Clear idea

The internet offers tremendous potential, but many brands get lost in the sea of other entities. Observe other websites or social media accounts and take note of what you like and what you dislike. This will help you learn how to curate your brand to your liking. If you happen to have photography skills, maybe this can work to improve your online image. If you value quick wit, you may want to emulate something akin to the Wendy’s Twitter.

You should also be articulate and consistent in what exactly your business has to offer. Perhaps consider a logo or using common colors across your website or various platforms to create a sense of cohesion for your brand. This will allow customers to easily identify and familiarize themselves with your brand.

Can an Amazon FBA E-commerce Marketing Business Course Helps You Save Office Space Costs?

Save office space costsRunning a business requires a lot of work. You need consider a lot of factors, from sales and operations to marketing and even logistics. One important aspect that businesses are looking into right now is saving office space costs. This is typically considered a necessity, especially for small or new businesses.

If you sell products, an Amazon FBA e-commerce marketing business course can actually help you find ways to save, or if you are solely Internet based, eliminate office space costs.

In case you don’t know what Amazon FBA  (Fulfillment by Amazon) is, it’s actually a service offered by Amazon (aka one of the world’s biggest online shopping platforms) that allows businesses to send products to an Amazon fulfillment center and lets Amazon pick, pack, and deliver products on behalf of the business. When you use this platform, your business can take advantage of Amazon’s services.

Here’s how Amazon FBA can help you save office space costs.

  1. You don’t need to have a brick-and-mortar store.

Amazon FBA works by letting Amazon take the wheel of your business. After paying for this service, you have to send all of your products to their warehouse, and Amazon takes charge after.

Because of this setup, you don’t need to buy or lease a physical store just so you can run your business. You can basically market your products online, forward the orders to Amazon, and wait for your profit to skyrocket.

And because Amazon FBA is one of the firsts in the industry, there are now several tips and tricks to better utilize this service. For concrete examples, you can use journal review pros cons as one of your resources.

  1. You don’t need any warehouse to store your products.

Aside from having a brick-and-mortar store, businesses are usually expected to have their own warehouse. This is especially true for businesses involved in selling wholesale products.

However, the price of putting up or renting a warehouse can be very expensive, not to mention the maintenance costs that you have to take care of. Plus, having a warehouse isn’t a guarantee that your products will be appealing to your target audience.

Paying for Amazon FBA saves you from such problems. It lets you enjoy the following perks:

  • Since you’ll be sending all of your products to one of Amazon’s fulfillment centers, the responsibility of safekeeping these products will be taken off your shoulders.
  • You no longer have to stress out looking for the cheapest warehouse in your area and hire professional to manage it for you.
  • You won’t have inventory limits.
  • Once your business grows and acquires more products, you don’t have to look for a bigger warehouse.
  1. You don’t need to look for another office to accommodate more orders.

Receiving an influx of orders is what businesses want. The number of orders you receive can indicate the effectivity of your marketing campaigns and visibility on the market. However, as the number of orders increases, so does your need for additional manpower. You need more people to handle more orders, more people means a bigger office space, and a bigger office space entails a higher cost.

Amazon FBA helps you steer away from this direction. You can guarantee that Amazon can accommodate all your orders and product storage needs. They have been in this industry for decades, so you can be at ease knowing that your business is in good hands. You’ll be saving money from paying expensive office spaces without compromising the quality of your services.

 Make Use of Available Help

When you’re still trying to make a name in the industry, being economical should be practiced all the time. Money is an important resource in any business, and not paying attention to where and how you spend it can significantly affect your business’s longevity. Amazon FBA, along with other e-commerce marketing business courses, can make your life easier. Use these tools to your advantage in order for your business to thrive and succeed.

5 Things to Look for When You’re Trying to Find Office Space

Trying to find office space can be a pretty difficult task, but it doesn’t have to be. Learn what you need to look for in your future office.

So your business is growing and now it’s time for you to find office space that fits your business needs. That’s great! It’s an exciting time for any business, but you need to make sure you find the right office space.

Small businesses in the US are growing and getting more successful, and it’s great that yours is one of them. It’s important to find an office space where you and your employees can be more productive.

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Wondering how to find office space that’s right for you? Here are 5 tips to help you.

1. Location, Location, Location

It’s not all about the actual office space, the location of it is important too. You want to make sure it’s easy for people to get to and not too far out.

Does public transport run nearby? Is it in a safe area of town? What about customers, is your office near to them? These things matter and can make a huge impact on your business.

Find office space somewhere that gets natural light and isn’t too far out. It’ll make for a better working experience and employees and clients can access it with ease.

2. How Much Can You Afford?

You could find the perfect office space in the perfect location. But it won’t matter if it’s out of your budget.

You don’t want to be out of pocket paying for office space. It’s counter-intuitive and is bad for business. Be aware of hidden costs like utilities and parking. Think of how much you need them for business. For example, if you run a media planning business, you’ll need high-speed internet at all times.

Calculate these costs and see how much you can afford. If the space costs too much, you may need to re-evaluate whether now is the right time to rent.

3. What Are the Facilities?

The facilities in the building are important to consider as well. They make a bigger difference than you think.

Does it come with telephones or computers? Is there a burglar and fire alarm? Is it a secure access building? How about the kitchen, does it have a microwave or refrigerator? Does it have a break room or vending machines?

These things matter and can help make your and your employees working days a lot easier.

4. Beware of Competitors

Make sure to scope out the area for competitors before you commit to a space. Are there any nearby which are a direct competitor?

If there are, think about how it will affect your business. If they attract your customers to come to them, you could damage your prospects.

Consider how much competition there is nearby and if it poses a threat. Find somewhere else if it’s too much.

5. Does it Feel Right?

The most important thing about finding the right office space for you is for it to feel right. It could have a lot of great points, but it could be wrong for your business in the long run.

If the ambiance is wrong, it affects the mood of your workplace. If the place is untidy, dark or generally bad environment, it will have an impact.

If the environment feels right though, it will be a better place to work and sell from. It will boost morale and productivity so it’s very important to consider.

Find Office Space That Works for You

When you find office space that ticks these boxes, you boost your business a lot. Don’t overspend on space and find somewhere with the right facilities and location. When you have these things, you’re on track for even more success.

Looking for an office space? Get in touch to see how we can help.

Coworking 101: The 5 Deadly Sins that will Zap Productivity in Coworking Spaces

Coworking spacesWorking at home really sounded like a great thing. No need to get dressed, no in-person meetings, you had your own private bathroom, and basically, you never had to physically interact with any other humans.

After a few stints in bureaucracy-heavy offices, you welcomed the opportunity to get away from it all. Perhaps, you’re a tech-savvy marketer located in Eugene, Oregon working remotely from your fairly priced apartment, things are looking great and much improved from your prior work situation.

The Mindset Shift

But then something happened.

While you enjoyed your work, you found that sometimes you felt like a hermit and you were worried that you were actually losing your ability to communicate with people since you left the house a lot less often.

You realized that although remote employment was what you wanted, you needed more of a semi-office environment, and coworking spaces seemed to be the right answer. Now you’re wondering what behaviors to stay away from in your new office space so that you will work efficiently, and equally important, get along with others.

Here are five things you should be aware of:

Picking the Wrong Space

Make sure you understand the vibe and ambience of of possible choice for coworking spaces and ensure that this determination is made during daily general working hours. Yes, we understand that coworking inhabitants may be at work at any time including weekends, but 1:00 p.m. on a week day would be a good time to check out a new space.

That way, you’ll get the feel of what happens there on a regular day. If you need a place to make private phone calls, make sure that your facility gives you that option. Likewise, if you need to meet clients, your coworking space should have some conference room availability.

Tech

You may want a wired connection for your laptop along with a strong Wi-Fi signal for your phone or pad. Sure, this should be a given, but until you plug in and logon, you can’t be sure that your space is going to provide optimal connectivity. There are no coworking space inspectors that test for adequate Internet signals, so you’ll have to do this yourself.

Discipline

We all wish we could just fire up an app and make money, but we’re talking about your career here. You already had a discipline problem while working at home. No, and it wasn’t your kid talking back to you. It was you watching daytime TV with a big bag of Cheetos when you should have been working. Even though you will be with others at your new workspace, you still have to treat work like work. Try to get there at the same time every day and establish a routine. While you may need to check email constantly as part of your business, you don’t need to follow politics every minute on CNN or Fox News. And while it’s fun to check your stocks every 15 minutes, that’s not conducive to getting anything done.

Smelly Food

You just don’t want to be the smelly food guy. It’s as simple as that. There’s nothing like the aroma of yesterday’s Subway tuna melt wafting throughout the entire area after you nuked it trying to bring it back to life. If you are the smelly food guy, don’t expect to make many new friends at work.

Conversely, it wouldn’t hurt to visit potential coworking spaces at lunchtime to make sure that there aren’t a lot of smelly food people there.

Be Careful on Fridays

Coworkers demand strong Internet signals, clean and modern workspace areas, clean restrooms, and free snacks and even free beer. Just don’t overdo the free snacks and beer part because even though you may be having a good old time every Friday afternoon during an extended happy hour, you may find that now you are only working 4 and a half days per week. If you watch some old movies, you’ll see how many business people seemed to regularly have a few martinis during lunch; bet they didn’t get much work done after that.

Working at home and renting a space at a coworking space are not that different. The same problems that can slow you down at home can reoccur at your new location if you aren’t personally disciplined. And one more thing, crowded downtown areas may lack parking, so if you are thinking of taking your car to work, make sure there is a place to put it.