Category Archives: Marketing Ideas

How do Commercial Real Estate Auctions Work?

Commercial Real Estate Auction Gavel

There’s no denying the fact, real estate is the fastest-growing sector across the globe. According to various reports, the net worth of the US commercial real estate industry is valued at over $16 Trillion.

Today, due to the unprecedented uncertainties in the real estate market, the selling of commercial real estate assets can be a major challenge. After all, every seller will look for a way to maximize the sale price of their property. While buyers want to pay the lowest possible price.  Therefore, when a commercial real estate auction is concerned, it quickly draws the attention of everyone who has a stake in the property market.

What Are Real Estate Auctions?

As far as a real estate auction is concerned, it is managed by a licensed auctioneer and is a way of offering properties to the buyers as the auction is happening. Once the property is showcased to the prospective buyers, the person offering the highest price will eventually become the buyer. However, a commercial real estate auction works on a set of principles that everyone has to abide by. Here is how it works:

Opening Bids

The auctioneer will usually start by requesting the bidding price that will be introduced to all the bidders available.

Engagement Rules

The seller’s real estate agent must provide documents at least 30 minutes prior to the start of the auction. Be aware that auction laws differ for every state, so expecting a certain law to be the same in another city won’t necessarily be the case. Make sure and check out the rules and regulations before getting involved.

Down Payment

Once the highest bid has been placed and the property sold, the buyer will make a significant amount of down payment at that time. This is usually around 10% of the sales cost. The rest of the settlement can easily be made after mutual consultation of both parties.

Because finalizing a real estate property can be a daunting process, every seller and buyer must have a real estate agent on their side. From the buyer’s point of view, they are looking for an opportunity to minimize their expense by finding the best property for a competitive price. On the other hand, the seller would want to make the most out of their current property by finding the highest bid.

Auction Saves Time

An auction can easily save the time that it takes to sell or purchase properties. Because the real estate market is highly volatile, buyers and sellers are both looking to pick up an opportunity that can save time and provide value. On the contrary, sifting through the real estate market online and contacting various buyers/sellers is very frustrating. Therefore, when an auction is held, it brings together buyers and sellers who will not leave the room until a deal is cemented. Especially if one wants to sell commercial real estate, selecting an auction may be the best choice.

The Buyers Have Control over The Sale Price

The most intriguing thing to note about a commercial real estate auction is that the selling price is determined by the willingness of the buyers to pay the seller the most money. After all, when the property is brought to an auction, every prospective buyer will have a perspective on its price. So, when the auction begins, the person placing the highest bid eventually wins. In simplest terms, an auction opens up various opportunities that any other method would never present.

Accelerated Sales

No wonder the sales get accelerated as soon as the auction begins. Because every property gets a chance to be viewed by the buyers who offer the most lucrative prices, the sales get boosted immediately.  On the contrary, had the property been listed on a conventional property website, it could take months to find the right buyer.

The Legal Documents are Present

Contrary to the conventional process of buying a property first and getting the legal documents later, an auction event turns the tables. Because presenting the legal documents before the start of the auction is necessary, the buyers can rest assured about receiving verified documents. This saves time meeting the seller to negotiate the tiny details of the property being sold. Especially when a commercial real estate property is concerned, anyone can have reservations about its legal status.

These factors are some of the strong reasons why commercial real estate auctions are growing in popularity.

How Does the Commercial Real Estate Auction Stand Out?

As explained earlier, the commercial real estate auction stands out because it gives the right to the property owner to set a certain price and the buyers to decide how much the property is worth. Secondly, if the commercial property is located at a lucrative location that has access to various other amenities, the seller can demand a price that is much higher than the market. This means the seller will set the terms, and buyers will have to abide by them or improve on them. If a buyer begs to differ over a certain term, they will eventually lose the property to somebody else.

Now that commercial real estate auctions are happening everywhere in the world, real estate buyers and sellers are excited about what the future will unfold for them.

If you would like assistance of an experience local commercial real estate agent, we have some of the best available to assist you. Contact us today to find out more. No obligation to request information.

5 Useful Signage Solutions For Your Business

Signage Solutions In today’s world, we are bombarded with logos and imagery left, right, and center. For your brick-and-mortar business to catch a customer’s attention as they pass by, you will definitely need a memorable and visually appealing form of advertisement. It could be in the decorations in the indoor space or a strategically placed signage advertisement somewhere on the exterior. This helps elevate your business’s look, feel, and overall branding, making it an effective way to attract walk-by customers and even online prospects through stunning images of your business.

With that being said, here are a few business signage solutions you will want to know about!

1. Wayfinding and Directory Signs

If your business is located in a large building complex, sometimes your clients, prospects, and visitors may at times encounter challenges navigating the building. To some, this could also mean challenges finding your business or getting the desired assistance. Thankfully, as evident on this website, electronic building directory signage solutions are available to make things easy for you and your customers. They can be specifically designed to suit your business needs and strategically placed to capture attention from the target audience. They can also be designed creatively so they are flexible enough to meet your business’ changing content needs.

2. Stewart LED Signs

Stewart LED signs are among the coolest signage solutions a business can capitalize on to attract more customers. The available options consist of screens with very tiny LED lights able to display any kind of image or animation as desired. While they can be a bit pricier, they are worth the cost, especially for businesses that are very much visually oriented when it comes to capturing people’s attention.

3. Vehicle Graphics

Vehicle graphics are another great signage solution you can capitalize on, especially if you’re often on the road for work. In fact, a branded car is not only easily recognizable the next time you see it, but it is also memorable. This makes them a great option for branding and advertising. You get to constantly promote your business even while going about your day-to-day activities.

4. Exhibition and Display Signs

Are you in need of a way to call attention to your brand? Stand out amongst your competitors’ logos? If you understand the importance of signage in a business, exhibition and display signs can be a worthy consideration. These signage solutions are efficient for businesses such as expos, trade shows, market stalls, and storefronts. Some common exhibition and display signs include:

  • Commercial displays
  • Wall graphics
  • Trade Show and expo partitions
  • Flags and banners

5. Retail Signage

Are you a shop or a small business owner? Then you definitely need a way to alert and attract potential customers. Retail Signage offers an enormous range of creativity and options to choose from. Furthermore, there are retail signage solutions perfect for different sizes of businesses. Some of these include:

  • Neon and LED signs
  • Shop-front fascia and building signage
  • Window signage
  • Wall graphics
  • Directory signs (discussed earlier)
  • A-Frame signage for footpaths.

Signage solutions can work magic for any business. They help in branding, driving sales, and improving customer service, among other things. All the same, you need to choose a signage solution that is personalized enough to suit your business needs. The above are just a few options you should know about.

And if you are looking for an office to put signage, we can help. Our network of local tenant reps are intimately familiar with their markets and offerings and can help guide you to the perfect office for your business. Contact us today for more information. No Obligation and our services are FREE!

6 Types of Press Releases to Promote Your Business

Press Releases to Promote Your BusinessPress releases are a great way to inform your audience about your upcoming new product, merger, or event. What many business owners don’t know is that there are various types of press releases they can use for their benefit.

Press releases aren’t your typical news write-up. The main difference is that these types of releases aren’t written for the general public. Instead, they are written for news publications, journalists, and other people who publish the piece for you. That being said, it’s a good way to generate hype for your business.

As we’ve said, there are various types of press releases that you need to know. Here are some of the most important ones.

1. News Release

A news release is the most basic form of a press release. It’s often a piece that’s dedicated to informing the public about the general update regarding a business. It answers the basic questions of who, what, when, where, why, and how. It serves as the base of all press releases.

You’ve probably come around a new release at least once in your life. It’s supposed to be simple, direct to the point, and very serious. You can use a news release to promote various aspects of your business.

2. New Hire Press Release

This is a press release dedicated to highlighting the addition or the promotion of new personnel to the business. When writing one, it’s best to highlight the achievements and background of the new person so that people understand why they are a vital addition to the business.

Of course, it’s not always necessary to create a new hire press release. It’s often done when the people or person hired are very popular or if the new itself holds a lot of substance. However, don’t think that new hire press releases are devoted solely to new hires or promotions about a person that is held in high regard.

A good example of a new hire press release that doesn’t involve a famous person is if a company hires a group of individuals who are physically disadvantaged. It’s a type of press release like this that also gives the company some good reputation inside the community.

So long as the staff or management update is noteworthy, then it’s worthy of having a press release devoted to it.

3. eRelease

eRelease is one of the most current and most effective forms of press releases currently. Basically, eReleases are press releases that are distributed through three primary platforms. These are via email direct to journalists, through posts on websites, and then through online publications.

What makes it the most effective is that it offers the most reach out of all the types of press releases out there. Structure-wise, it’s similar to other press releases.

Due to its availability online, eReleases are very effective at getting the word around at something going on about a business. Another great thing about eRelease is that it’s very versatile. It can be used for product launches, business updates, and everything in between.

eReleases can be released on a publication’s online platform or even through their social media outlets. The reason it’s effective is that you can potentially reach out to hundreds if not thousands of people on social media. It’s a great way to generate engagement for small and big businesses.

4. Business Launch Press Release

If you are launching a new business, then the best way to let it be known to the general public is through this type of press release. It’s basically a press release that tells the public about everything in your business. This includes your history, the corporate structure, and of course, the products/services you offer.

Even the launch of a small business can benefit from this type of press release. Companies usually launch this kind of press release alongside the launch of a new website or a social media page devoted to the upcoming business.

Every up-and-coming entrepreneur should understand how difficult it is to dive into an industry that’s already saturated with fierce competition. Launching a business without the right press release accompanying it often results in a slow start for the business.

5. Awards Press Release

This is one type of press release that can benefit your business by a long mile. It basically highlights the accomplishments you’ve made. Aside from giving your business credibility, it also gives the readers an insight into how formidable your business is among the competition.

Whether big or small, awards and recognitions are always worth the press release. People often think that only major awards deserve a new release. In reality, all awards deserve recognition. It’s an achievement for your business after all.

Awards releases are best launched after the business gets the award so that people are able to see it immediately.

6. Product Launch Press Release

As the name suggests, this is a press release about a new product of a company. In press releases like these, it’s best to highlight all of the key features of the new product or services. These are released usually before and after the product in question launches.

It’s used by both big and small businesses simply because of how it can provide interest in a product that’s yet to be tested by the general public. Product launches are often problematic especially if the business is relatively new. As such, product launch press releases are helpful in generating that needed hype.

Product launch releases are usually accompanied by other forms of media such as photos, videos, and more. In some cases, they are also introduced alongside limited-time offers and even contests – all of which are related to the upcoming product.

Press releases are a cheap but effective way to promote your business. A lot of business owners can benefit from it whether they are big or small. With the right writing and the right platform, a press release can help generate a ton of hype for your business without having to burn a hole through your budget.

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Is Your Business Complying with Payment Card Industry (PCI) Standards

Are You Complying with Payment Card Industry (PCI) StandardsWe live in a world where online technology is a big part of everyone’s business. Almost everyone has at least one smart device they use to go online and access a vast array of sites and webpages to stay connected with others, be entertained, and even do their shopping. Since many people do their shopping online and use virtual apps to pay for goods, the payment card industry has developed greatly.

Using card payments does not stop with just online services and products; Credit cards can be used in shops and local stores to save cardholders from having to carry around cash. In order for the card payment industry to survive and stay as safe and efficient as it is aimed to be, rules governing card usage are necessary. Are you complying with those rules? Read on to find out.

Understanding Payment Card Industry (PCI) Standards

In order to find out if you are complying with the payment card industry standards, you must first familiarize yourself with the concept of PCI and its inner workings. The credit card industry is mandated by PCI standards to ensure the safety and security of regular transactions made by individuals and entities alike. This set of standards monitors the technical and operational aspects carried out by credit card companies and service providers who allow people to pay with their cards rather than paying with cash.

PCI Compliance Requirements

The only way to find out if you are complying with the PCI standards is by understanding what the requirements are and how you can effectively follow them. There are several requirements set by the Payment Card Industry (PCI) authorities in order to regulate the work of credit card companies and to keep everyone’s money safe. Here are some of the most important regulations you should pay attention to if you have a credit card payment option in your shop or on your website.

●      Installation of a Firewall

One of the first things any online vendor or service provider needs to comply with is the security of their network. Installing a firewall is a must; the configuration of the firewall can restrict any unwanted traffic that may disrupt transactions and lead to financial risks. When installing a firewall for your service or shop, make sure it is properly configured and effective so that you are fully protected from cyberattacks that could breach the security protocols required by the PCIs.

●      Data Protection

When customers pay using their credit cards, they often have to share sensitive personal details with the vendor or service provider. It is the vendor or service provider’s job to ensure all data shared with them stay safe so their customer’s identities and financial details are not leaked and misused for cybercrime or financial fraud. This is what makes data protection one of the most pivotal compliance requirements set by PCI authorities.

●      Regular Updates of Antivirus Software

Installing anti-viral software on your service website or data collecting machines used for credit card transactions is great, but the installation alone only partially complies with PCI standards. To fully comply with the system standards, make sure you regularly update your antivirus software systems to ensure they are still effective and up to date with any changes or advances in technology. By making sure your software is updated, you can rest assured that any new malware will be detected.

Some updates also offer new features in the program, which make it easier for users to discriminate between false alarms and actual attacks. This protects customers, as well as employees, of service providers from malware problems and viral risks to their smart devices, while also allowing them the capacity to personalize their anti-virus software system the way they see fit so they can minimize being notified for a false alarm.

The use of a credit card to purchase goods and services is extremely common in today’s society as this payment method is both easy and convenient. No one likes to carry around too much cash, while the pandemic has also made credit card payments a much safer alternative to paying in cash. As the popularity of credit card payments increased over time, there had to be certain rules and regulations in place to govern such transactions and ensure everyone’s safety.

PCI standards ensure credit card companies and service providers are safely accepting money from users while protecting their valuable data. In order to ensure you are complying with the PCI standards, try to do some research and check your system and software programs so you can confirm everything is running smoothly and properly.

The Basics of Promoting your Products and Services Through Coupon Marketing

Coupon MarketingSaving money is one of the main reasons why customers buy something. Since everyone wants to save money, even if it is a few dollars, coupon marketing has become a way for businesses to market themselves and allowing their customers to get their products for a better price. A few studies showed that customers spend around 20% more when they have coupons than without one.

In this short guide, we’ll share some of the basic rules of promoting your products and services using coupons. And we’ll tell you why you should incorporate coupons into your product’s marketing strategy.

Digital Coupons

Ecommerce retailers are increasingly turning to digital coupons with an intention to sell more of their products. Talking about coupons is another way to make consumers aware of how important coupons are on the market. As an example, on Swagbucks, customers can discover digital coupons for a variety of products. Plus, with more coupons available, they can find new products and brands that otherwise wouldn’t be available.

Of course, make sure that your marketing team can place the offers well on your website and social media profiles.

Lead Magnets

Lead magnets are some of the best tools for attracting new people to your landing page. You can offer coupons for everyone that signs up to your newsletter or in exchange for sharing your product with others. Of course, one of the best types of lead magnet is to offer a discount to all your followers or subscribers and save a percentage on any future purchases.

On your website, you can program your lead magnets to pop up for everyone who spends some time browsing through your online shop or scrolled down your blog. Even if those pop-ups can seem a bit aggressive, many people would react well and click on them only if it would give them a chance to get something cheaper.

Use Offers That Are Time Limited

The benefit of using time-limited offers is the pressure you’re putting on your potential customer. If the ability to get a coupon is set to every Thursday for one hour, your customers will know that that’s the time to take action and redeem their voucher. Some studies show that millennials are receptive to time-limiting offers and motivate them to get the product more than anything else.

These offers are great for product launches or special dates when people what to invest in a product like yours. Time-limiting offers work well on customers that already bought your product, and now you want them to get something else, but they’re having doubts.

If you want your offer to stand out, make sure to research all your competitors and see what they are offering. The best way to attract more people to your social media profiles or website is to give them something that others don’t have. For example, if your competitors only offer their products individually, try to provide yours in bulk and with an additional coupon. Or, you can add free shipping or a coupon for a 10% discount on another purchase.

Email Marketing

You can use your subscribers to send them coupons or let them know about time-limiting offers sooner than everyone else. That way, you’ll make them feel special, and you increase your chances of selling some of your products.

When you send a newsletter with an emphasis on the urgency to act quickly, you’ll have to wait and see how people react to that. Everyone that has been eyeing your offer will be surprised when they see the chance to save money and get what they want.

Create Customer Rewards

Every customer love rewards as they encourage customer loyalty. As long as you send exclusive offers to your customers, they’ll feel like they’re getting their money’s worth. And, as long as they are loyal, your revenue will grow steadily.

However, you analyze the revenue program, it really works. Sometimes, it also good to through in some interesting perks like coupons, free products, discounts, or even have a time-limited offer for your brand’s anniversary.

Studies show that more than 82% of customers claim that they stay loyal to brands that promote themselves through reward programs and offer them special discounts.

Creating an appealing reward program for a brand or an individual means spending some time researching what their audience likes and wants. Sometimes, it can take a bit of time as well as an award-and-error approach.

Activate Various Channels of Content Distribution

Sending coupons via email has never been easier as there’s a 48% increase in revenue for businesses that decided to make this step. Even if email marketing is everyone’s best chance to succeed, it’s important to engage customers through other channels.

It’s useful to include a few social media channels in your coupon marketing strategy since many people follow brands on Instagram or TikTok only to find out about discounts or to get coupons before others. Once you get that amount of exposure, various types of customers will notice you and buy your products.

Of course, you need to be careful not to overuse coupons since you shouldn’t have your products or services on sale all the time. Make sure to plan discounts for special events, customer anniversaries, and holidays. Those are the dates when customers tend to spend more money and pay close attention to deals.

Combine Different Approaches

Coupon strategies work best only when you combine them with other marketing approaches. If you rely solely on coupons, you might get an opposite reaction since your customers might think that your product is not valuable. Using coupon marketing as one of many marketing strategies can help improve sales. If you have not tried this before, give it a try and see how effective it is for your product and services.

You may be wondering why OfficeFinder is providing information like this. After all, we help businesses find office space. We are providing businesses information we hope will make them more profitable. If you think anything like the way we do, we are always looking for ideas to improve our business. Hope this helps.

6 Tips for Managing Sales With Email Tracking Software

Email Tracking SoftwareOver the years, business documentation has gone from paper to email; from cabinets and shelves to the cloud. It’s been a massive revolution that has brought sweeping changes to the way we run our businesses. When we add smartphones to the equation, things change even further. Mobile-friendly websites are the order of the day.

Smartphones have brought an avalanche of apps that can be downloaded. When they relate to business, they enable people to view almost everything from their phones. This can be accessed virtually anywhere, and all we need is an internet connection. The cloud makes the data available day or night.

Email tracking software is something that is gathering pace in the business world. There are also benefits of putting it alongside CRMs (Customer Relationship Management systems). Let’s discuss six tips for anyone using email tracking software.

1.  View the Interactions

Fortunately, businesses aren’t left to their own devices when they choose to purchase email tracking software. The technicians at say companies are actively searching for websites that help with the installation process. They want articles covering such topics as reinstalling the latest versions of Outlook or uninstalling from Office 365.

Just as businesses have much to learn from viewing their rivals, they have much to learn from reading email tracking data. They need to consider whether their marketing emails have been worded correctly, personalized sufficiently, and sent to the right people.

Businesses can use the software to find out if the potential customer reads the email, and if so how many times. Was an attachment or a URL link included? The tracking software can advise if they were accessed too.

2.  Identify the Customers’ Needs

All the above information will provide clues as to who is interested (and in what) and who isn’t.  Email tracking software is able to display the entire communication between a company and its customer, in date order. This will help provide a very full picture of the engagement process from start to finish.

3.  Engage on Their Terms

Any incorrect email addresses will have automatically been removed from the address list by the software. It may be that the goods or services a company offers needs to be amended to reflect the results of the tracking data. This will help with future communications, sales, and marketing.

4.  Put Follow Up in Place

It’s no longer a case of simply sending an email, and sitting and waiting. Businesses can use their software to schedule follow up emails, calls, or appointments. It may be that automated follow up emails are all that is needed, in which case the software will do the job. Some software can be used to personalize different emails for different people, too.

5.  Connect to a CRM System

This is a real case of synergy because tracking software becomes even more powerful when this occurs. Some software can feed into such CRM systems as Salesforce (and there are alternatives available too). Emails can be sent using the CRM – even on a mass basis.

When historical emails have been incorporated into the CRM system, everyone can have access to them. CRM systems can be costly because of what they do, but there are demo versions available online. They will have certain functions disabled. There are free versions that may be suitable for small businesses, but if there are many employees the full-blown system may be desirable.

6.  Look at Sales Stats and Forecasts

The (sales) CRM system may contain details of customer invoices and payments. There will be details of what was sent and when. Were there any items returned, or refunds requested and given? This should all show here.

Many sales departments feature daily boards that show who sold what and how many. This can help with staff motivation, and the stats can be fed into the annual review process. Modern CRM systems can display this information instantly.

CRM systems can also anticipate the future based on the past. The data can contribute towards business plans and identify expected demand. The areas where more resources or training is needed can also be revealed and acted upon.

This turns the process full circle because future emails can be sent that reflect the CRM data. Customer contact information will be in a place that can be easily amended where required. In turn, the emails can be tracked and reviewed as before.

When businesses harness technology to their daily processes, they can become more efficient and professional. It is easier to interpret stats and information when it is automatically produced for you. Lessons can be learned and changes are made, in order to secure future success. Any company that falls behind and resists what technology has to offer may put itself and its future at risk.

Tips For Trademarking Your Business Name and Logo

Trademark your business name

If you’re in the process of starting a new business, you may be worried about how you can legally trademark your business name and logo. Trademarking is a way to protect them from being taken over or used by another company who wants to use your name without permission.

If you want to trademark your business name and logo a good place to start is trademark registration guide for entrepreneurs might come in handy:

Create A Unique Logo

Your logo is a way of marking your company in a more visual-focused way rather than just using your company name alone. You want your trademarked logo to stand out in a positive way as it’s the first thing people see when they first encounter your new business. Your logo needs to be a reflection of you and the company, and not just something that you found online or at your local business centers.

When creating a logo for your own business, keep in mind that you shouldn’t make it so similar to another person’s or business’s logo as this might confuse your customers. Sure, taking inspirations from other logos might help, but using someone else’s idea as yours will not help your business stand out from the competition. The worst cases, copying other logos can become the reason why your business will face litigation.

Instead, create a logo that’s unique and different from all the other logos on the market. Never use the same fonts and colors as the other logos, especially those that are used by your direct competitors. Carefully think about the different design elements that represent your business and incorporate these to your logo.

Preparation Is Key

Before you move ahead and apply for a trademark, make sure that your company has a business license. If your company doesn’t have this, you need to request it as soon as possible.

Once you have all the needed paperwork, you can begin the application process. The last thing you want is to have to deal with a legal issue down the road, so make sure that everything is ready to go.

File The Necessary Paperwork

For you to trademark your name and business logo, you need to file an application for a trademark with the US Patent and Trademark Office (USPTO).

To register a trademark, all you have to do is file the paperwork with the US Patent and Trademark Office. As an applicant, you must provide evidence of your unique ability to market a product, the likelihood that you’ll succeed in marketing the product, and the possible value of the product or its components in the marketplace. The USPTO will, then, evaluate the merits of an application and determine if it’s eligible for registration. By doing this, you gain exclusive rights to your brand name so that no one else will be able to legally use it in any manner.

A federal trademark gives nationwide protection to your logo. You can obtain nationwide protection of your logo once it becomes a registered trademark in another state or country. This means that no other individuals or businesses can use your logo; if they insist on doing otherwise, their actions can result in legal repercussions.

Aside from the USPTO, there are other ways to protect your business’s name and logo besides filing federal paperwork, such as registering with the International Trademark Association (ITA).

Enforce Your Rights

Trademarks are the property of the owner; thus, if someone infringes on your rights, they can be held liable for the infringement. Trademarks protect your company’s rights to your name and its associated products and services so that others won’t be able to use them as a way to market their own products or to gain access to your market. A New York trademark attorney also reiterates that a trademark is essential to help keep your business on top of the competition. It also protects your brand from individuals and other businesses who are looking to use your name and logo to market their products and to serve their own benefit.

If you own your company’s logo, it means that you have exclusive rights to it. This means that if someone uses your trademarked name or parts of it to market their own products, then, they can be held responsible and you have a greater likelihood of winning the legal case.

Always pay attention to the competitive landscape and assess if other businesses are using your name or logo. If they do, reinforce your rights by filing the appropriate cases against them. All of your efforts to trademark your name and business logo will be useless if you allow other businesses to use it.


Video Marketing Ideas You Should Consider To Improve Sales

Video Marketing

Running a business entails looking for the best office space for your team, hiring the right talent to support your venture, and creating processes for smooth operations. Another crucial thing that you should be doing is developing marketing strategies to improve sales.

One excellent tool for your marketing strategy is video marketing. Many consumers prefer watching videos to get information, rather than reading blocks of text on a blog. It allows you to maximize each second to provide your target audience with knowledge about your brand as well as products and services.

You can find lots of small business video marketing study ideas online. You’re definitely missing out on conversions if you haven’t started creating videos for your company.

Here are some video marketing ideas that you should consider to improve sales:

1. Establish A Consistent Style And Design

Aside from delivering information to your consumers in an easily digestible form, videos are also valuable for branding. Have you ever stumbled across a viral video on social media and thought that it looked like it was created by a particular company? Then, upon checking the original account that posted it, you find that it really came from that business.

You must establish a consistent style and design for all your videos so that, when people watch it online, they can immediately associate the scenes and graphics with your brand. Do this consistently, and you won’t even have to introduce your company anymore later on because people will already know you created the video based on its aesthetics.

This doesn’t mean, though, that all your content should look the same since that’d be boring. You can play with different elements, like colors, animations, and music. Just make sure that you figure out the tone that you want to be linked to your brand.

2. Guide Your Customers Using Videos

There are lots of different formats that you can use for your video marketing content. Each type has a specific purpose. You should know what you want to achieve through this strategy so that you can create the best video using the right format for your target audience.

These are the different types of videos you can make:

  • Explainer Videos – Provide your users an understanding of what you offer with an explainer video. Explain some of the more detailed and nuanced features of your product or service.
  • Brand Videos – Introduce your business to potential customers with brand videos. This can include the history of your company as well as your advocacy. You can even give customers a virtual tour of your office space.
  • Product Or Service Clips – Create videos for each of your products and services to provide comprehensive information to your target audience. Show them the different angles of the merchandise and disclose their dimensions, too.
  • How-Tos – Tutorial videos are valuable in teaching your customers how to use your products properly. You don’t even need to advertise your merchandise blatantly in these videos. For instance, if you’re selling sprinklers, you can make a video on how to create a lush garden and incorporate your product in one of the items in the content.
  • FAQs – This type may include your payment methods and shipping policies. Basically, they’re your website’s FAQs in video format. Animation is the ideal style to use for this type of content.
  • Testimonials – Customer reviews are an excellent way to build your brand. Producing them in video form can make the testimonial seem more authentic. Ask your loyal customers for their feedback and give them rewards for sending in their videos.

3. Publish Your Content On Various Platforms

Your website is the primary platform where you should upload your video content. However, unless your search engine optimization (SEO) is perfect, you may be unable to reach your target audience through your domain.

Create official accounts on social media and publish the same set of videos there. YouTube, which is deemed as the top video search engine, also allows you to reach consumers worldwide.

Make sure you establish brand continuity on all the online platforms you’re using. Embed YouTube videos into your company blog for cross-medium content.

4. Take Advantage Of Live Videos

Live videos are another format that allows you to build a real-time connection with potential customers. These are ideal for showing behind-the-scenes occurrences and covering your events. You can even hype up new products with a live launch to boost interest in them.

Some tips when doing live videos:

  • Promote, Promote, Promote – Constant promotion is the key to ensuring that your customers tune in to your stream. Think of live videos as an event rather than a post that you publish online. Clarify the date and time of your broadcast so that loyal subscribers can watch your event or product launch.
  • Have An Outline – Because live videos are more spontaneous, you should have an outline of the program’s flow. Without this, the stream may drag on, and you’ll risk losing the interest of those who are watching.
  • Prepare The Logistics – Think about how you’ll shoot the video, who will host it, and what products or services you’ll be highlighting. You have to put a lot of thought into these factors to show customers that your business is serious about providing solutions to their needs.
  • Choose the Right Time – Make sure that the schedule you choose for your live video works with your consumers. If your target audience is young professionals, you should broadcast after work hours when they are available to watch throughout the entire event.
  • Provide Context Throughout – One thing you must remember with live videos is that people can join and leave any time. Aside from introducing your brand at the start of the stream, you should let people know what’s happening in the middle of the broadcast to let them know what the live video is about.

5. Optimize Your Videos For Search Engines

Similar to writing a blog post, you should incorporate the right keywords into your video’s tags and descriptions. This way, you’re informing search engines and human customers about what a particular content is all about.


Video marketing is an excellent way to boost sales because videos are the favorite medium of today’s consumers. Check these ideas and see how you can use them for your brand to improve conversions and expand your customer base.

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