Press releases are a great way to inform your audience about your upcoming new product, merger, or event. What many business owners don’t know is that there are various types of press releases they can use for their benefit.

Press releases aren’t your typical news write-up. The main difference is that these types of releases aren’t written for the general public. Instead, they are written for news publications, journalists, and other people who publish the piece for you. That being said, it’s a good way to generate hype for your business.

As we’ve said, there are various types of press releases that you need to know. Here are some of the most important ones.

1. News Release

A news release is the most basic form of a press release. It’s often a piece that’s dedicated to informing the public about the general update regarding a business. It answers the basic questions of who, what, when, where, why, and how. It serves as the base of all press releases.

You’ve probably come around a new release at least once in your life. It’s supposed to be simple, direct to the point, and very serious. You can use a news release to promote various aspects of your business.

2. New Hire Press Release

This is a press release dedicated to highlighting the addition or the promotion of new personnel to the business. When writing one, it’s best to highlight the achievements and background of the new person so that people understand why they are a vital addition to the business.

Of course, it’s not always necessary to create a new hire press release. It’s often done when the people or person hired are very popular or if the new itself holds a lot of substance. However, don’t think that new hire press releases are devoted solely to new hires or promotions about a person that is held in high regard.

A good example of a new hire press release that doesn’t involve a famous person is if a company hires a group of individuals who are physically disadvantaged. It’s a type of press release like this that also gives the company some good reputation inside the community.

So long as the staff or management update is noteworthy, then it’s worthy of having a press release devoted to it.

3. eRelease

eRelease is one of the most current and most effective forms of press releases currently. Basically, eReleases are press releases that are distributed through three primary platforms. These are via email direct to journalists, through posts on websites, and then through online publications.

What makes it the most effective is that it offers the most reach out of all the types of press releases out there. Structure-wise, it’s similar to other press releases.

Due to its availability online, eReleases are very effective at getting the word around at something going on about a business. Another great thing about eRelease is that it’s very versatile. It can be used for product launches, business updates, and everything in between.

eReleases can be released on a publication’s online platform or even through their social media outlets. The reason it’s effective is that you can potentially reach out to hundreds if not thousands of people on social media. It’s a great way to generate engagement for small and big businesses.

4. Business Launch Press Release

If you are launching a new business, then the best way to let it be known to the general public is through this type of press release. It’s basically a press release that tells the public about everything in your business. This includes your history, the corporate structure, and of course, the products/services you offer.

Even the launch of a small business can benefit from this type of press release. Companies usually launch this kind of press release alongside the launch of a new website or a social media page devoted to the upcoming business.

Every up-and-coming entrepreneur should understand how difficult it is to dive into an industry that’s already saturated with fierce competition. Launching a business without the right press release accompanying it often results in a slow start for the business.

5. Awards Press Release

This is one type of press release that can benefit your business by a long mile. It basically highlights the accomplishments you’ve made. Aside from giving your business credibility, it also gives the readers an insight into how formidable your business is among the competition.

Whether big or small, awards and recognitions are always worth the press release. People often think that only major awards deserve a new release. In reality, all awards deserve recognition. It’s an achievement for your business after all.

Awards releases are best launched after the business gets the award so that people are able to see it immediately.

6. Product Launch Press Release

As the name suggests, this is a press release about a new product of a company. In press releases like these, it’s best to highlight all of the key features of the new product or services. These are released usually before and after the product in question launches.

It’s used by both big and small businesses simply because of how it can provide interest in a product that’s yet to be tested by the general public. Product launches are often problematic especially if the business is relatively new. As such, product launch press releases are helpful in generating that needed hype.

Product launch releases are usually accompanied by other forms of media such as photos, videos, and more. In some cases, they are also introduced alongside limited-time offers and even contests – all of which are related to the upcoming product.

Press releases are a cheap but effective way to promote your business. A lot of business owners can benefit from it whether they are big or small. With the right writing and the right platform, a press release can help generate a ton of hype for your business without having to burn a hole through your budget.

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Saving money is one of the main reasons why customers buy something. Since everyone wants to save money, even if it is a few dollars, coupon marketing has become a way for businesses to market themselves and allowing their customers to get their products for a better price. A few studies showed that customers spend around 20% more when they have coupons than without one.

In this short guide, we’ll share some of the basic rules of promoting your products and services using coupons. And we’ll tell you why you should incorporate coupons into your product’s marketing strategy.

Digital Coupons

Ecommerce retailers are increasingly turning to digital coupons with an intention to sell more of their products. Talking about coupons is another way to make consumers aware of how important coupons are on the market. As an example, on Swagbucks, customers can discover digital coupons for a variety of products. Plus, with more coupons available, they can find new products and brands that otherwise wouldn’t be available.

Of course, make sure that your marketing team can place the offers well on your website and social media profiles.

Lead Magnets

Lead magnets are some of the best tools for attracting new people to your landing page. You can offer coupons for everyone that signs up to your newsletter or in exchange for sharing your product with others. Of course, one of the best types of lead magnet is to offer a discount to all your followers or subscribers and save a percentage on any future purchases.

On your website, you can program your lead magnets to pop up for everyone who spends some time browsing through your online shop or scrolled down your blog. Even if those pop-ups can seem a bit aggressive, many people would react well and click on them only if it would give them a chance to get something cheaper.

Use Offers That Are Time Limited

The benefit of using time-limited offers is the pressure you’re putting on your potential customer. If the ability to get a coupon is set to every Thursday for one hour, your customers will know that that’s the time to take action and redeem their voucher. Some studies show that millennials are receptive to time-limiting offers and motivate them to get the product more than anything else.

These offers are great for product launches or special dates when people what to invest in a product like yours. Time-limiting offers work well on customers that already bought your product, and now you want them to get something else, but they’re having doubts.

If you want your offer to stand out, make sure to research all your competitors and see what they are offering. The best way to attract more people to your social media profiles or website is to give them something that others don’t have. For example, if your competitors only offer their products individually, try to provide yours in bulk and with an additional coupon. Or, you can add free shipping or a coupon for a 10% discount on another purchase.

Email Marketing

You can use your subscribers to send them coupons or let them know about time-limiting offers sooner than everyone else. That way, you’ll make them feel special, and you increase your chances of selling some of your products.

When you send a newsletter with an emphasis on the urgency to act quickly, you’ll have to wait and see how people react to that. Everyone that has been eyeing your offer will be surprised when they see the chance to save money and get what they want.

Create Customer Rewards

Every customer love rewards as they encourage customer loyalty. As long as you send exclusive offers to your customers, they’ll feel like they’re getting their money’s worth. And, as long as they are loyal, your revenue will grow steadily.

However, you analyze the revenue program, it really works. Sometimes, it also good to through in some interesting perks like coupons, free products, discounts, or even have a time-limited offer for your brand’s anniversary.

Studies show that more than 82% of customers claim that they stay loyal to brands that promote themselves through reward programs and offer them special discounts.

Creating an appealing reward program for a brand or an individual means spending some time researching what their audience likes and wants. Sometimes, it can take a bit of time as well as an award-and-error approach.

Activate Various Channels of Content Distribution

Sending coupons via email has never been easier as there’s a 48% increase in revenue for businesses that decided to make this step. Even if email marketing is everyone’s best chance to succeed, it’s important to engage customers through other channels.

It’s useful to include a few social media channels in your coupon marketing strategy since many people follow brands on Instagram or TikTok only to find out about discounts or to get coupons before others. Once you get that amount of exposure, various types of customers will notice you and buy your products.

Of course, you need to be careful not to overuse coupons since you shouldn’t have your products or services on sale all the time. Make sure to plan discounts for special events, customer anniversaries, and holidays. Those are the dates when customers tend to spend more money and pay close attention to deals.

Combine Different Approaches

Coupon strategies work best only when you combine them with other marketing approaches. If you rely solely on coupons, you might get an opposite reaction since your customers might think that your product is not valuable. Using coupon marketing as one of many marketing strategies can help improve sales. If you have not tried this before, give it a try and see how effective it is for your product and services.

You may be wondering why OfficeFinder is providing information like this. After all, we help businesses find office space. We are providing businesses information we hope will make them more profitable. If you think anything like the way we do, we are always looking for ideas to improve our business. Hope this helps.

Running a business entails looking for the best office space for your team, hiring the right talent to support your venture, and creating processes for smooth operations. Another crucial thing that you should be doing is developing marketing strategies to improve sales.

One excellent tool for your marketing strategy is video marketing. Many consumers prefer watching videos to get information, rather than reading blocks of text on a blog. It allows you to maximize each second to provide your target audience with knowledge about your brand as well as products and services.

You can find lots of small business video marketing study ideas online. You’re definitely missing out on conversions if you haven’t started creating videos for your company.

Here are some video marketing ideas that you should consider to improve sales:

1. Establish A Consistent Style And Design

Aside from delivering information to your consumers in an easily digestible form, videos are also valuable for branding. Have you ever stumbled across a viral video on social media and thought that it looked like it was created by a particular company? Then, upon checking the original account that posted it, you find that it really came from that business.

You must establish a consistent style and design for all your videos so that, when people watch it online, they can immediately associate the scenes and graphics with your brand. Do this consistently, and you won’t even have to introduce your company anymore later on because people will already know you created the video based on its aesthetics.

This doesn’t mean, though, that all your content should look the same since that’d be boring. You can play with different elements, like colors, animations, and music. Just make sure that you figure out the tone that you want to be linked to your brand.

2. Guide Your Customers Using Videos

There are lots of different formats that you can use for your video marketing content. Each type has a specific purpose. You should know what you want to achieve through this strategy so that you can create the best video using the right format for your target audience.

These are the different types of videos you can make:

• Brand Videos – Introduce your business to potential customers with brand videos. This can include the history of your company as well as your advocacy. You can even give customers a virtual tour of your office space.
• Product Or Service Clips – Create videos for each of your products and services to provide comprehensive information to your target audience. Show them the different angles of the merchandise and disclose their dimensions, too.
• How-Tos – Tutorial videos are valuable in teaching your customers how to use your products properly. You don’t even need to advertise your merchandise blatantly in these videos. For instance, if you’re selling sprinklers, you can make a video on how to create a lush garden and incorporate your product in one of the items in the content.
• FAQs – This type may include your payment methods and shipping policies. Basically, they’re your website’s FAQs in video format. Animation is the ideal style to use for this type of content.
• Testimonials – Customer reviews are an excellent way to build your brand. Producing them in video form can make the testimonial seem more authentic. Ask your loyal customers for their feedback and give them rewards for sending in their videos.

3. Publish Your Content On Various Platforms

Your website is the primary platform where you should upload your video content. However, unless your search engine optimization (SEO) is perfect, you may be unable to reach your target audience through your domain.

Create official accounts on social media and publish the same set of videos there. YouTube, which is deemed as the top video search engine, also allows you to reach consumers worldwide.

Make sure you establish brand continuity on all the online platforms you’re using. Embed YouTube videos into your company blog for cross-medium content.

4. Take Advantage Of Live Videos

Live videos are another format that allows you to build a real-time connection with potential customers. These are ideal for showing behind-the-scenes occurrences and covering your events. You can even hype up new products with a live launch to boost interest in them.

Some tips when doing live videos:

• Promote, Promote, Promote – Constant promotion is the key to ensuring that your customers tune in to your stream. Think of live videos as an event rather than a post that you publish online. Clarify the date and time of your broadcast so that loyal subscribers can watch your event or product launch.
• Have An Outline – Because live videos are more spontaneous, you should have an outline of the program’s flow. Without this, the stream may drag on, and you’ll risk losing the interest of those who are watching.
• Prepare The Logistics – Think about how you’ll shoot the video, who will host it, and what products or services you’ll be highlighting. You have to put a lot of thought into these factors to show customers that your business is serious about providing solutions to their needs.
• Choose the Right Time – Make sure that the schedule you choose for your live video works with your consumers. If your target audience is young professionals, you should broadcast after work hours when they are available to watch throughout the entire event.
• Provide Context Throughout – One thing you must remember with live videos is that people can join and leave any time. Aside from introducing your brand at the start of the stream, you should let people know what’s happening in the middle of the broadcast to let them know what the live video is about.

5. Optimize Your Videos For Search Engines

Similar to writing a blog post, you should incorporate the right keywords into your video’s tags and descriptions. This way, you’re informing search engines and human customers about what a particular content is all about.

Conclusion

Video marketing is an excellent way to boost sales because videos are the favorite medium of today’s consumers. Check these ideas and see how you can use them for your brand to improve conversions and expand your customer base.

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