Category Archives: Business Strategy

What Can HR Leaders Do to Effectively Improve Employee Retention?

Provide Clarity on Organizational and Individual Goals

A detailed sense of direction in daily tasks helps employees focus and remain engaged at work. And engagement in itself is a crucial component for an effective employee retention strategy. HR leaders should help employees find that clarity in their everyday routine.

Organizations should establish guidelines and goals with their employees, whether it is for the day or for a specific project. Furthermore, HR leaders can address clarity of roles and expectations by providing training and development opportunities to help ensure that all employees feel they are growing within their position; this enables them to see value in their time with the company and inspire them to want to stay with the organization.

Implement Continuous Performance Feedback

In order to improve employee retention rates, it is crucial to implement a thorough system of performance feedback. This helps employees continuously add value and feel satisfied, contributing to the success of their team, company, and themselves. The focus on continuous feedback should start from an individual’s first day at work, where HR leaders can ensure that managers have the tools and resources needed to help people understand their tasks and areas for improvement. Using HRIS can help leaders manage that aspect. This will help keep employees engaged with the company, feeling responsible for their own progress, while developing new skills that can increase their value within the organization.

Another element of performance feedback is to make sure managers are not only asking for input from employees but also listening; this way they can make any adjustments needed to improve employees’ satisfaction with their jobs. By encouraging open communication, HR leaders can decrease the number of stress employees face, which contributes to increased job satisfaction and reduced turnover rates.

Focus on Strategies for Organizational Success

An effective employee retention strategy should involve an employer’s employees and address their concerns, ideas, and opinions about their own professional development. It is also essential that HR leaders understand what motivates employees and create incentives that allow people within the company to be inspired by a sense of purpose. HR leaders need to have the organizational skills and the ability to identify common threads within an organization’s workforce so that they can build on them for success. For example, if employees consistently seek out feedback from managers, then this iterative process should be encouraged by HR leaders through structured evaluation processes or informal daily interactions.

Create Opportunities for Professional Development

An organization’s culture should inspire people to want to stay with the company. Create this environment by providing opportunities for employees to develop themselves both personally and professionally; these might include learning opportunities (e.g., mentoring), skill development, social events (e.g., team building), etc. By doing so, employees can stay motivated, increasing their satisfaction with the company.

Another way to help build professional development opportunities is to offer both formal and informal coaching programs to employees at all levels of an organization; this depends on each individual’s needs within a given time frame. Furthermore, providing feedback for managers sets expectations for how employees should be managed while helping individuals determine whether or not they should continue to invest their time and energy in a particular position.

Create an Engaging Work Environment

Offering free food, casual dress days, and flexible hours are easy ways to make an organization more appealing. However, HR leaders should also look beyond these basic perks and create meaningful engagement opportunities to boost productivity. Additionally, creating a supportive work culture by offering feedback and communicating honestly helps employees remain motivated and feel valued within the company.

HR leaders should also offer opportunities for employees to find a sense of purpose in their work, whether this means being able to help customers, having a positive impact on the environment, or building up to something from nothing. It is important that employees see how they fit into the big picture in order to feel more engaged in their work and excited about what differentiates a company from the competition.

Stick With Remote Work Options

As more companies are turning to remote work options, HR leaders should make sure that this is an option for everyone. Not only does it allow people the flexibility to manage their time in a way that is most efficient for them, but working outside of the office also gives employees another sense of autonomy, which can help boost job satisfaction and decrease turnover rates.

HR leaders should also encourage employees to use the same policies and procedures that are used in their physical locations for remote work options, such as having a clearly defined procedure for what happens when people are on vacation or need time off. Furthermore, by giving employees the opportunity to easily share documents with each other remotely (e.g. through Google Drive). HR leaders can encourage collaboration outside of the office and keep people working as a team even when they are not in the same place.

Be Competitive With Compensation Packages

While it may seem counterintuitive to use compensation packages as a way to increase employee retention, offering competitive benefits can help set an organization apart from the competition. By making sure that all employees are receiving adequate salaries and have access to top health care plans, HR leaders can ensure that employees feel valued within their company while also providing incentives for people to stay instead of looking for a new job.

Even though it may not always be possible to offer the same benefits as smaller companies, HR leaders can still have an impact on employee retention by making sure employees at all levels are being compensated adequately and have access to the same top-of-the-line opportunities.

In today’s ever-changing world, it is essential for organizations to have the ability to provide employees with new opportunities and ways to learn. By creating a culture that supports learning and development, HR leaders can instill a sense of security in employees and reduce turnover rates.

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Safety in the Workplace: How To Manage A Safe Working Space

Start A Safety Committee Or Department.

When you are planning to improve your working environment, it will help if you establish a health and safety committee that would oversee the workplace’s safety. The committee should consist of employees from different departments, and they would meet at least once a month. They would discuss related safety topics, inspections, and statistics regarding safety and illnesses during the meeting.

Concerning this, it will always be better to be prepared at all times. Having regular company-wide meetings that talk about workplace safety or prevention can help your employees be more ready. It is also a great time to hear feedback since there may be instances that your safety committee is not aware of. Through this, it can help them realize what the employees are going through and feeling.

Partner With Outsourced Safety Management.

Since the primary goal in a safe environment is the health of your employees, it would be best to have experts work in this type of area. You will need committed and experienced professional people to make safety management more efficient and increase productivity. Aside from that, outsourcing also comes with lots of benefits.

Partnering with i ndependent health and safety consultants will help you save more time and reduce costs from staffing. Hiring experts in this field will also reduce the risk to the welfare of your workers and your company. Additionally, you will also get to identify areas with higher risk and receive expert advice for better decision-making.

Train Your Employees.

Extensive training concerning safety, security, and health to prevent workplace injury is essential. Ensure that your employees are aware of the possible hazards they might encounter and how to protect themselves. You may also prepare a general safety orientation for your workers, especially for your future recruits, to help them be more knowledgeable about these hazards and how they can cope with them.

You can also take this chance to educate them about basic safety when natural phenomena like earthquakes or fire might arise. It would be best to make sure that you use your resources to guarantee that your employees are ready when emergencies occur.

Identify And Eliminate Potential Hazardous Materials.

One possible reason that causes a hazardous workplace environment can sometimes be a messy and unorganized workplace. Ensure that the workspace is clean, free from cluttered floors, and properly organized tools. Tangled cords, large stocks of boxes, or even mislabeled equipment can cause unnecessary accidents. Ensure that potential dangers and problems are minimized to reduce the risk of the injuries of your employees.

You may also enhance information communication by establishing proper labels and signs to dangerous areas such as wet floors or places under construction. Labels are most important, especially with companies that deal with hazardous chemicals and the likes. You do not have to worry since you can easily make the signs and labels, but they should be visible and simple. Tools like this are excellent warnings and reminders for your workers.

Encourage Breaks And Rests.

To reduce the likelihood of stress, burnout, or overall fatigue from work, encouraging your employees to take breaks in between work will significantly help. Besides, breaks are an excellent way of improving the health of your employees.

More or less than five minutes of break is significant enough to help them ease muscle tension and stretch a little. This act can help in recovering from stress while working. What’s more, taking a break can also improve their performance. Furthermore, reduce the likelihood of severe health problems.

Establish An Approachable Safety Committee.

Approachable in a way that makes it easier for your workers to come to you when they have any health and safety concerns. Making your employees feel that they can confide in you and talk about their problems will help in reducing issues significantly. It will also help the safety committee identify different areas of concern.

Concerning this, appoint a reliable and empowered committee leader who can connect to the employees and address their concerns. They should communicate with them with an open mind and discern important information clearly while respecting their barriers.

Commit And Continually Improve Your System.

Above all, you should be able to commit to what you have started. Continue to review and investigate the illnesses and accidents that have happened in your company. Ensure that the hazard intervention has been refined every year or if it is still effective. Your organization must put great importance on safety and promote it all year round.

You and your committee can establish effective programs that can function for longer years. Then, you can evaluate its effectiveness and continually enhance what is needed. Do not skip regular meetings, and examine your goals and progress. You can never be too safe with too much preparation and prevention.

Takeaway

While safety is necessary, you can still creatively showcase a healthy and safe workplace without undermining its true importance. After all, handling the health and welfare of your workers is a highly vital responsibility. You can add a little fun that can also engage your employees that can assist them in retaining important safety information.

Again, you should commit to this duty and ensure that everyone is comfortable and can work productively. As an employer, it is also important that you call for experts to aid you in protecting your employees and offer a safe workplace for your employees. Make use of what you have to provide them with the highest security.

If you need help finding office space where your employees can be safe, whether conventional or flexible space, we can help. Contact us today for a no-obligation discussion on how we can help.

How to Find the Perfect Office Space for Your Start-Up Business

Finding the perfect office space for your business can be a daunting task as there are many available options. Hopefully, this guide will help you decide on the perfect type of office space for your new company.

Home Office

A home office can be a great place to start on day one. One big benefit is that you don’t have to lay out any money on office space rental, you will likely want to upgrade you home office to ensure you and or your team can be productive. No rent will give you one less thing to worry about and you can see whether your business will take off before you must consider finding yourself an alternative space. For a smaller company, this option will work well, but if you need more space for supplies or deliveries, you may need to rethink.

Shared Office Space

If you like the idea of being able to leave home to go to work or know that you will need to employ staff straight away, a shared office space could be a good option. Either coworking or executive suite office space could fit your needs. It will allow you to rent the amount of space you need and, the chances are that as you expand, you will just be able to rent more space rather than having to change location. Another great advantage of shared office space is that it will give your business a professional image and address from day one. As soon as you open for business, a client could walk through your door, be greeted by the receptionist, and then get shown into a nice meeting room. In industries where the image is important, this could be invaluable to your business. Most shared offices will offer you creature comforts such as vending machines, janitorial and parking.

Consider Storage

You may think that you need more office space than your really do to accommodate storage space. This can be a more expensive way to accomodate storage needs. As a start-up business, it will be important to keep your costs down as much as possible. So, it might be worth considering renting storage space separately rather than having to rent a larger office. It can save a lot of money and provides lots of flexibility. You can always rent more storage space or increase the size of your office as you expand and it could mean that your initial overheads are lower.

Your Own Office Space

If you know that you will need a lot of staff and a large amount of room, you may need to consider a large office from the start. This could be cost-effective if you know you will need the space soon after setting up, as it can save you the cost of relocating later. However, you should factor in the costs associated with renting your own office space. Among those expense is business property insurance. There are quite few companies, like The Hartford Insurance Company, available to arrange business property insurance for you at a cost-effective price that will give you peace of mind.

Next Step

If you are considering either shared office or renting your own office space, make sure to consult with a tenant rep. We have some of the top representatives available to assist you and at no cost to you. Give us a try. Contact us today for a no obligation discussion on how we can make sure you avoid costly mistakes and get the right space at the right cost.

10 Effective Ways to Generate Leads for Your Business

Lead generation is one of the most important parts of running a successful business. Leads convert into customers. If you’re not making a concerted effort to generate leads, then your business will fail. There are lots of ways that you can generate leads, of course depending on what industry your business is. If you’re a digital business, then social media and influencer marketing can be very effective. If you’re a small, locally run bakery, then posters, flyers, and word-of-mouth can be very effective.

In this article, we are going to tell you 10 effective ways of generating leads for your business:

Client Engagement

A very effective method of generating new leads for your business is through client engagement. Client engagement is when you pull customers in, through quality content and clever marketing strategies. Provide useful and helpful information on your website, blog, or social media pages, and gain the trust of your clients. Make an effort to communicate directly with them, through targeted advertisements. Keeping your audience engaged can produce leads, which you can then convert into customers.

It’s also worth reaching out to and communicating directly with potential clients if you believe that a relationship with them would be lucrative. You can contact people by email, phone, or on social media.

Marketing Agencies

Sometimes, the best way to generate leads is to hire a marketing agency. This is especially true if you have no prior experience in marketing, but you’re in charge of your company’s marketing strategy. A blog about Solar Marketing by the marketers at Hook Agency mentions that a specialized team can hook better leads. So if you have a solar business, look for a marketing agency that provides marketing services in the solar industry. In addition, when you’re searching for a marketing agency, try to find one that’s well-reviewed, experienced, and doesn’t charge a fortune.

Affiliate Marketing

Affiliate marketing is something that’s worth your consideration. An affiliate program is when you employ people to sell your products for you, with them taking a percentage of the product’s profit. This is a great way to generate leads because you don’t have to do any of the work. The only downside to affiliate marketing is that you won’t make 100% profit, as you ordinarily would. Instead, you’ll have to offer a new customer bonus to incentivize buying from your affiliates, then as aforementioned pay your affiliate team.

Social Media Campaigns

Social media is marketing heaven. You’ll be able to reach your demographic and peripheral demographics immediately. You don’t need to be a marketing wizard, either. Social media is straightforward and easy to use. It’s instantly accessible and doesn’t cost any money. However, just because you don’t need to be a marketing wizard to use social media, that doesn’t mean that you don’t need a carefully thought-through marketing strategy. There are millions of other businesses unsuccessfully marketing themselves on social media. You need to make sure that you surpass them in effort and quality.

Video Marketing is big on social media. It comes in many forms including about us, testimonial, how to, promotional and demonstration videos to name a few.

Influencer Sponsorships

Influencers are internet personalities revered for their ability to influence their audiences into purchasing from and supporting the businesses that sponsor them. All major businesses utilize influencer marketing. You should find an influencer in your niche, approach them and ask them to advertise your products. The only downside to influencers is that because of how effective they are, they can cost a lot of money. Some charge thousands of dollars. Even so, if you have the money to pay for them then they’re definitely something to consider. They can generate lots of leads for your business.

Referrals

Referrals can be a great way to generate leads for your business, particularly if you have fostered good relationships with your existing customers. You can also incentivize referrals, by offering customers money back or discounts when they refer new customers. Offering monetary rewards for referrals is a good way to generate leads and new customers, particularly if your business is new or just starting out. If you produce high-quality products, then your customers should refer people without it being incentivized.

Pay-per-click Advertising

Pay-per-click advertising can be used to generate lots of leads. With pay-per-click advertising, you pay an advertiser who publishes your advertisements on their website every single time that your advertisement is clicked. Targeted pay-per-click advertisements on search engines can be particularly effective. Your advertisements will only be displayed if a person has searched for something relevant to your niche. This prevents your advertisements from being clicked accidentally or pointlessly, which can cost you money.

Guest Posting

Guest posting can be a very effective method of lead generation, especially if you’re an expert in your business’s industry. With guest posts, you’re able to show off the depth of your knowledge and assure your customers that you’re the right person to do business with. To guest post, find blogs relevant to your industry. Contact the bloggers and ask them to pay them to post on their website. In your guest post, you will be able to talk about yourself and your business. You will be able to post backlinks, which are links that go from the blogger’s website to yours.

Email Marketing

Email marketing is highly effective, although you can only send emails to people who have subscribed to your website’s email list. Even so, you are able to directly send potential customers information about promotions and discounts. This can be very effective, particularly if your subscribers haven’t yet purchased anything from you. SMS marketing is equally as effective as email marketing.

Answering Questions

There are websites like Quora and Reddit that allow you to answer questions online. A single question can generate thousands of leads if you answer it properly, maybe even tens of thousands of leads. When you answer questions, don’t jump straight into advertising your business. Instead, make sure you’ve addressed the person’s points then advertise your business. Make it clear that you know what you’re talking about and that you pride yourself on your depth of knowledge. Also explain that you apply this knowledge to your business, which is why your products or services are of extremely high quality.

There are many ways for you to generate leads, but in this article, we have explained the most effective. Take these tips and apply them to your business’s marketing, and you’ll see an uptake in leads in no time at all.

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7 Keys to Creating a Hybrid Work Schedule

A hybrid work schedule is a work schedule that combines elements of a compressed workweek, remote work and flextime. Typically, in a compressed workweek employees will have some long days where they come to the office for a set number of hours and then leave early on other days to make up the difference and then work remotely other times. The combination of these methods can increase productivity and morale, reduce employees’ work-related stress, and decrease absenteeism. It is also known as an agile workplace.

However, implementing a hybrid schedule is not an easy task. It will take careful planning to make the transition as smooth as possible for both managers and employees. This article provides 7 tips on how to successfully implement a hybrid work schedule.

1. Communicate

It is essential to go over the new policy with all employees before it goes into effect. This way they can ask any questions and voice their concerns. To ease employees’ worries about how this will impact their schedules or other aspects of their jobs discuss hypothetical examples that explain how the schedule will work and share success stories of other companies that have successfully implemented a hybrid work schedule in their workplace. This way employees will understand exactly how this change will affect them and they can feel confident that their concerns have been addressed.

2. Identify scheduling and moral issues

A survey should be distributed to employees asking them about their concerns and ideas for the new policy. If possible, it would also help to gather feedback from managers as well. Look at how employees currently spend their time and identify any scheduling issues that may arise. For example, employees may be worried about how they will get projects done if they are expected to work 50 hours in four days instead of 40 hours over five days. Morale also needs to be considered. Employees who feel like their work schedule has become more flexible and fair are going to have a greater commitment to the company.

3. Create a detailed proposal

Once you have gathered all of this feedback, it’s time to create an official proposal with details on how the new policy will be implemented. Articulate precisely what the compressed workweek portion of the policy entails and present any rules that apply to employees who choose to take advantage of flextime. Also, be specific about which jobs qualify for the compressed workweek or remote working and how much time employees have to take advantage of it.

4. Include management training

If managers are expected to complete their regular duties during the hours when most employees are at home there needs to be proper training in place so they can manage these responsibilities effectively. Managers will also need to be properly trained in the concept of a flexible workplace if they are expected to supervise employees whose schedules differ significantly from their own. Also, if employees are working different hours from their managers they may have trouble communicating or sharing information. Proper training in collaboration and communication will help integrate these teams into a productive, well-oiled machine.

5. Provide support for shift workers

If shift workers are included in the new policy they should have two weeks to weigh the pros and cons before deciding whether or not they want to participate. Since there may be scheduling conflicts with their outside commitments, this period will allow them to work it out and give them ample opportunity to voice their concerns and suggestions. Allowing some lead time before launch will also help management identify potential problems that may require more thought before the policy goes into effect.

6. Launch gradually

Although it may seem like implementing a new policy overnight will prevent further complications, launching the policy too quickly will only cause issues that can potentially delay or derail the change. Before choosing this route, consider how much time you need to launch properly and present this method as an alternative to your employees. If they are concerned about lack of preparation, ask them to help you brainstorm ways the change can be successfully implemented. The more input your employees have the better.

7. Train employees for success

Change can be difficult and it is important to encourage employees who will soon begin working a hybrid schedule to have realistic expectations. The new policy should provide them with social support from coworkers, supervisors, and human resources so they know they are not going through this alone. If everything has been done correctly the transition to a hybrid workweek should be a smooth one that both managers and employees are happy with.

It is important to remember that the goal of an agile workplace is to better accommodate employees’ needs and provide them with more growth opportunities. It can be difficult to change company policy, but organizations should remain open-minded about new ways to boost their business performance. Following these tips will help managers ensure that their employees are satisfied and respected under a new policy like the hybrid workweek.

If you need help finding office space, whether conventional or flexible space, we can help. Contact us today for a no-obligation discussion on how we can help.

8 Tips on How to Efficiently Organize Your Workspace

Whether you are completely digital-oriented or choose to go old-school using paper, the physical environment of your workplace can have a significant effect on your career productivity. So, organize your workspace!

In fact, according to the National Association of Professional Organizers (NAPO), disorganization of the workspace could result in financial losses equivalent to 10% of a manager’s salary to a company. And more importantly, a cluttered desk restricts your ability to engage and even limits your brain’s ability to process information which can lead to problems at work.

All in all, there is no question regarding the merits of clearing out your desk. An organized and serene environment might be just the right dose you need to get yourself motivated and succeed at your job.

1. Start With Your Computer

When thinking about organizing your workspace, the first aspect that comes to most of our minds is our office space or the desk in particular. However, the one thing that we use the most is our computer/laptop. If this go-to device is disorganized, then it could be the primary source of experiencing distraction even at a dream job.

So, the first thing you want to do is organize your computer storage. Start by assigning separate folders for personal and office files. The last thing you want to do is send the wrong item to the wrong person when you are in a hurry. You should also make it a point to delete the files that you don’t need anymore.

This digital decluttering can be a part of your daily tasks so that you will have a clean monitor to come to every day.

2. Clean Your Inbox

The next crucial decluttering should happen in your email inbox. Make sure the email in your inbox is only the email you need to work with in the future. File away emails thay you have already dealt with. Keep it clean. Think of it as cleaning out your resume. Do you really need that extracurricular to be listed in your CV? Or do you want specific work experience to stand out? In fact, when you get professional help from a LinkedIn Profile Service, the first thing they would do is get rid of unwanted job descriptions and skill sets that do not matter for your application. To land an interview, you need to interest the recruiter and your future employer. In other words, you want the hiring manager’s attention to go to your career accomplishments.

Similarly, the promotional emails you receive every day might be one of the main reasons for you to miss an important message about a meeting or landing a job for that matter. When you scan through your inbox, you want it to be clean and organized, and not overcrowded. So, make it a point to unsubscribe from unnecessary mailing lists at least once a week.

Provided by Skillhub

3. Things you Need at Arm’s Length

One of the best ways to clean the clutter is to consider what things should be on your desk. Do you really need that dictionary or the old client files within your reach? Maybe you do not need all those pens, pencils, and highlighters when you hardly use one on an everyday basis.

Instead, you will have a clean desk if you get rid of those unnecessary items that make up the visual clutter. Even only this is a reason enough. For most people, you only need space for your computer, keyboard, mousepad, two pens, a notepad, and a personal item. Any other supplies can be kept in the storage.

4. Tag & Code

While the majority of us might have shifted to digital files, there might still be many professions that require dealing with papers. This can be a severe problem, especially when you can’t find a critical document when you need it.

That said, with all the tools and lifehacks available, it is easier than ever to organize your papers. It would be a good idea to tag them with a name or a color code. It will give you visual cues to quickly identify the file when in a hurry. However, remember to prepare a legend for which color is for what when creating this system.

Apart from this, you should also purge unwanted items, archive older files, and keep the system organized once every three to six months.

5. Get Creative With Storage

If you are one with plenty of storage on your office desk, then count yourself lucky. All you need to do is to keep your things tidy. However, if you do not have sufficient space, then consider it an opportunity to get more creative.

This doesn’t mean that you have to get a new desk or build an entire cabinet. Instead, you can keep your items organized in baskets or boxes. There are plenty available today, with different colors and patterns that can add personality and style to your workspace.

These will make your desk look cleaner, rather than having things scattered. Add a plant or two, and you have an Instagram-worthy workspace right there. You can also add storage to the walls by installing hooks or boards to attach papers.

6. Sort Your Junk Drawer

Let’s accept it: we all have that drawer where we just dump things (in theory, some don’t have one, but then, they wouldn’t be reading this).

Many of us throw things into drawers to keep them out of sight, which will give us the false impression that at least the surface of our desks is clean. However, this junk can only add up in time. It would be best for you to sit down once every month to clear out everything in these drawers. You might have to add a reminder in your calendar to do this regularly.

7. Know Your Habits

Before coming with your organizational plan, you might want to consider what your daily habits are. There is no point in keeping an item you use daily tucked away in storage. Instead, you will need quick access to them. Think of where you reach when you need a pen or a notepad—and assign their spaces accordingly.

Similarly, if you generally carry a bag, or coat to your workplace, designate a space for these things to stay out of your way.

8. Make Cleaning a Habit

Decluttering your workspace is not something that needs your attention once in a blue moon. Instead, by taking time every day to clean out, you can eliminate the mess from forming in the first place.

If you think about it, keeping aside just 10 minutes at the end of your workday can make a huge difference in maintaining a clean and organized workspace. Use this time to put back things where they belong, toss the garbage, wash the cups, and when possible, create a to-do list for tomorrow.

This might not fall into one of your ‘duties’, but it will certainly make your workday flow smoother and help you start every morning with a clear space and mind.

And if you are looking for a new office where you can re organize your office, we can help. Contact us today so we can show you how we can help you find the right office at the best price. No Obligation!

When Is It A Good Idea To Use Storage Containers For Your Business?

Running a business means making a lot of decisions every day. One of those many overlook is whether to make use of storage containers, especially if you’re renting your office space and paying rent for space in your office that you are using as storage space. Typically, storage is one of the essential things you might overlook until you’re obliged by necessity or rent hikes to take advantage of that option.

If you’d like to consider whether using storage containers is something that could help you, keep reading to learn when it’s a good idea to have them for your business.

When There’s A Natural Disaster Coming

If you’re only leasing out an office space and it’s located in a flood- and hurricane-prone area, then, using durable storage containers from reputable providers can be an excellent idea. Just like other unfortunate events, harsh weather conditions are inevitable and can happen anytime. Thus, to prepare your business for extreme weather conditions, you should have a storage unit in place to keep your office belongings safe from floods.

Generally, most storage containers are made from durable raw materials, which is why they can withstand natural elements, like rain and strong winds. By putting your essential files and merchandise in the containers, you can rest, knowing that all the items are safe and secure throughout the duration of the natural disaster.

Instead of renting a warehouse or another space, which is more costly, these containers can be a great alternative storage solution in times of emergencies due to their security features. For example, some storage containers are equipped with CCTV cameras that allow you to have virtual access to everything inside the unit. This means that even if you can’t go to personally check the location because of heavy rain, flood, or strong winds, you can still know what’s happening to your office belongings by reviewing the CCTV footage.

When Your Office Space Is Full

If you’re renting office space, more often than not, there won’t be enough room for all of your work essentials least of all storage. Because of this, it’s a good idea to consider using containers for storage purposes. With these in place, you can temporarily store all your storage items until you obtain a larger space. Not only that, but using them can keep your storage items safe and sound. That’s because most storage containers come with security features, such as 24-hour CCTV cameras and 24-hour security personnel, sufficient lighting, and electric sockets. These features are made to ensure that all your office possessions will be secure once you leave the site.

When You Want To Organize Your Inventory

If you have no office space to call your own, organizing your inventory of products can be a challenging task. This is even worse if you have no warehouse to store your items before they’re sold to the customers. You might not be able to manage your orders properly because everything is disorganized.

This is where a storage container comes to the rescue. It can help keep your inventory organized, making it easy for you to meet the customers’ demands. For example, if you have lots of orders coming in, using a storage container allows you to overstock and avoid putting items on backorder. Meaning, with the help of this storage solution, you don’t have to worry about getting more orders or running out of stocks while staying organized.

When You Execute A Business Relocation

Usually, if you’ve found and picked a new perfect office location, you can’t expect to move everything in just a single day. This is especially true if you have to bring bulky items, such as office furniture, tools, and many more.

Thankfully, there’s a solution to that problem. Storage containers are also useful during business relocations. You can store any of your office belongings throughout the moving process. Instead of moving them directly to your new location, you can keep some of them there while finalizing your office layout. Consequently, you don’t need to squeeze everything in your new office once you arrive.

The biggest advantage of these storage containers is that they’re undeniably portable, which means that you can load everything up and transport them to your new business office without hassle.

When You Plan For An Expansion

If you’ve found an office space for rent for your business expansion, having a storage container can be a great idea, especially when the location of your branch office is miles away from your main office. It can help protect your essential files and office equipment while the construction is ongoing.

Moreover, by packing all your office stuff in a storage unit, there’s no need to worry because you have a temporary home for all of them. And, once everything is ready for your business expansion, all you have to do is retrieve your things from the container and place them in your new office. This storage strategy can save you a lot of money because it allows you to have a smoother expansion by keeping all your things safe during the construction.

When You Need A Flexible Shop For Your Products

If you’re into a retail business and you think that renting a space to turn into a shop is less convenient, storage containers can be your best bet. In today’s modern world, many business owners realize the benefit of setting up shops or exhibits inside a storage container. Not only will it give you a customized space for your products and tools, but it’ll also free up some space in your own office.

Instead of utilizing a space in your office for your product exhibit, you can rent a storage unit and transform it into a shop for your products. This kind of setup is more flexible and convenient because you can transport it to different locations, thereby allowing you to hold exhibits or retail shops in more than one place.

Bottom Line

There are many reasons to use storage containers for your business, especially if you have limited office space. Although you’re not really concerned about their mobility, storage solutions can go a long way in keeping your items safe and secure during a variety of situations.

If your business is dealing with any of the situations mentioned above, don’t hesitate to try using containers for your storage requirements.

And if you need storage because you have outgrown your office space, let us help you find office space that fits your needs. Contact us today to get started.

Video Marketing Ideas You Should Consider To Improve Sales

Running a business entails looking for the best office space for your team, hiring the right talent to support your venture, and creating processes for smooth operations. Another crucial thing that you should be doing is developing marketing strategies to improve sales.

One excellent tool for your marketing strategy is video marketing. Many consumers prefer watching videos to get information, rather than reading blocks of text on a blog. It allows you to maximize each second to provide your target audience with knowledge about your brand as well as products and services.

You can find lots of small business video marketing study ideas online. You’re definitely missing out on conversions if you haven’t started creating videos for your company.

Here are some video marketing ideas that you should consider to improve sales:

1. Establish A Consistent Style And Design

Aside from delivering information to your consumers in an easily digestible form, videos are also valuable for branding. Have you ever stumbled across a viral video on social media and thought that it looked like it was created by a particular company? Then, upon checking the original account that posted it, you find that it really came from that business.

You must establish a consistent style and design for all your videos so that, when people watch it online, they can immediately associate the scenes and graphics with your brand. Do this consistently, and you won’t even have to introduce your company anymore later on because people will already know you created the video based on its aesthetics.

This doesn’t mean, though, that all your content should look the same since that’d be boring. You can play with different elements, like colors, animations, and music. Just make sure that you figure out the tone that you want to be linked to your brand.

2. Guide Your Customers Using Videos

There are lots of different formats that you can use for your video marketing content. Each type has a specific purpose. You should know what you want to achieve through this strategy so that you can create the best video using the right format for your target audience.

These are the different types of videos you can make:

Explainer Videos – Provide your users an understanding of what you offer with an explainer video. Explain some of the more detailed and nuanced features of your product or service.
Brand Videos – Introduce your business to potential customers with brand videos. This can include the history of your company as well as your advocacy. You can even give customers a virtual tour of your office space.
Product Or Service Clips – Create videos for each of your products and services to provide comprehensive information to your target audience. Show them the different angles of the merchandise and disclose their dimensions, too.
How-Tos – Tutorial videos are valuable in teaching your customers how to use your products properly. You don’t even need to advertise your merchandise blatantly in these videos. For instance, if you’re selling sprinklers, you can make a video on how to create a lush garden and incorporate your product in one of the items in the content.
FAQs – This type may include your payment methods and shipping policies. Basically, they’re your website’s FAQs in video format. Animation is the ideal style to use for this type of content.
Testimonials – Customer reviews are an excellent way to build your brand. Producing them in video form can make the testimonial seem more authentic. Ask your loyal customers for their feedback and give them rewards for sending in their videos.

3. Publish Your Content On Various Platforms

Your website is the primary platform where you should upload your video content. However, unless your search engine optimization (SEO) is perfect, you may be unable to reach your target audience through your domain.

Create official accounts on social media and publish the same set of videos there. YouTube, which is deemed as the top video search engine, also allows you to reach consumers worldwide.

Make sure you establish brand continuity on all the online platforms you’re using. Embed YouTube videos into your company blog for cross-medium content.

4. Take Advantage Of Live Videos

Live videos are another format that allows you to build a real-time connection with potential customers. These are ideal for showing behind-the-scenes occurrences and covering your events. You can even hype up new products with a live launch to boost interest in them.

Some tips when doing live videos:

Promote, Promote, Promote – Constant promotion is the key to ensuring that your customers tune in to your stream. Think of live videos as an event rather than a post that you publish online. Clarify the date and time of your broadcast so that loyal subscribers can watch your event or product launch.
Have An Outline – Because live videos are more spontaneous, you should have an outline of the program’s flow. Without this, the stream may drag on, and you’ll risk losing the interest of those who are watching.
Prepare The Logistics – Think about how you’ll shoot the video, who will host it, and what products or services you’ll be highlighting. You have to put a lot of thought into these factors to show customers that your business is serious about providing solutions to their needs.
Choose the Right Time – Make sure that the schedule you choose for your live video works with your consumers. If your target audience is young professionals, you should broadcast after work hours when they are available to watch throughout the entire event.
Provide Context Throughout – One thing you must remember with live videos is that people can join and leave any time. Aside from introducing your brand at the start of the stream, you should let people know what’s happening in the middle of the broadcast to let them know what the live video is about.

5. Optimize Your Videos For Search Engines

Similar to writing a blog post, you should incorporate the right keywords into your video’s tags and descriptions. This way, you’re informing search engines and human customers about what a particular content is all about.

Conclusion

Video marketing is an excellent way to boost sales because videos are the favorite medium of today’s consumers. Check these ideas and see how you can use them for your brand to improve conversions and expand your customer base.

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