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How We Help You Make the Right Decision to Get Our Assistance

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I was interviewed a couple of months ago about how we get our visitors to request assistance. Here is the result on MSN Business on Main:

"Getting traffic to your site is just the first hurdle. Optimizing your site so that visitors actually click — and keep on clicking until they become customers — is both an art and a science.

In 2011, entrepreneur Jim Osgood noticed that leads from his website were down about 30 percent for no apparent reason. After determining that the falloff had occurred around the same time that Google had made some changes to its search engine, Osgood, owner of OfficeFinder, a website that generates leads for commercial real estate agents, decided it was time to zero in on improving conversions. After contracting with conversion rate optimization firm Click Advisors, Osgood uncovered other issues beyond Google.

“There were glaring problems with my site,” he says. Those issues included too much text, as well as forms that were hard to find. After several months of work with Click Advisors, which focused on A/B testing of different landing pages and focus groups, the OfficeFinder site doubled its conversions from Google pay-per-click campaigns from 6 percent to 12 percent while reducing the cost per lead by 50 percent..."

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Moving Out of the Home Office: The Pros and Cons

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Working in a home office space can be challenging. As your business grows, you quickly run out of room in the home and will want to move into one of the options for professional office space.

First, let’s consider the pros and cons of choosing to move out of your home office:

Pros:

  • You will have a space in which to work that is quiet and professional in appearance.
  • You can still work any hours your schedule permits.
  • The cost of non-traditional office space is very affordable
  • You can more easily keep your documentation separate from personal work you do at home
  • The cost of an office space may provide certain tax incentives that you can check out with your accountant.
  • You can meet clients in a professional business setting rather than in your home or a coffee shop.
  • There are no worries about children sneaking in to use your computer or other hardware and potentially damaging important business 
  • You may attract clients from those people walking by your office who see your logo or signage.
  • You have increased professionalism and can more easily advertise and brand your business.
  • You will almost certainly have a more organized office space and can choose a larger space if you desire or need it.
  • As your business grows, it will be much easier to add employees to a commercial office space rather than having employees in your own home.
  • You will have more and better parking for clients.
  • There will be no distractions from your work, allowing you to be more productive.
  • You will have better networking ability as you meet new potential clients in the area of your office space.
  • Working at home can be lonely since there are no non-family social contacts. Moving into a commercial office space allows you contact with others, making your outlook more positive overall.

Cons:

  • You do have to commute to your new office space rather than walk into another room in your home, even when the weather is very hot, really cold, rainy or snowy.
  •  It is difficult to share transportation with the other family members when working away from home, so you need your own designated vehicle.
  • You may need to invest in additional computer equipment and other hardware so that you have technology in your office space as well as at home for non-business use.
  • No matter what type of office space you choose, there is some overhead involved, no matter how small
  • Cleaning and upkeep of your space will be your responsibility, whether you do this yourself or hire someone else to do it.
  • You will need to sign a lease or other type of binding agreement to obtain the office space, committing you to have your business reside in the selected office space for a specific time.

It is easy to see that there are many more pros to leasing a traditional or non-traditional commercial office space.  Once you have decided to take the big step and move out of your home office, you will want to seek the assistance of a professional qualified Office Finder Tenant Representative, sometimes called a Tenant Broker. You’ll have an expert on your side to help you locate the perfect office setting at an affordable cost. You will also have a knowledgeable liaison when negotiating the lease or rental agreement for your new office space so that you can get the most benefits with the least hassles. The assistance of an experienced Tenant Rep can save you a great deal of money over the period of your rental agreement by ensuring there are no hidden or unnecessary costs.

In the next segment on moving out of the home office, we will look at the options for office space so that you will know what type of office will best suit your needs at this point in your business growth. 

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By: James Osgood

Home Office , Office Relocation , Office Rental , Office Space

Expand your Office Space Without Leasing More Space

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This is a blog post from one of our Local OfficeFinder Memebers in the Dallas Office Market.

"Nearly everyone enjoys the success of an expanding business. More work, clients and employees allow your business to not only become more successful, but also make a greater impact on your field.

But rent is expensive. It's usually the 2nd-highest expense for most companies. Wouldn't it be great is you could grow your business without taking on the financial burden of expanding office space?

Well there are several simple and cost-effective alternatives to expanding which can be implemented within the perimeters of your existing office.

Rearrange. It seems simple enough, but you’d be surprised how much more efficient you can arrange your office. Your office layout may not be set in stone, so explore a redesign of the layout of your space - remove walls, move or replace the furniture to promote density where extra space is underutilized or unnecessary. Rearrange the layout of cubicles. Cubicles are designed with flexibility in mind, so use them to your advantage rather than arbitrarily partitioning your employees. 

Open. Collaborative spaces not only take up less square feet, but they can also promote a more creative and efficient workplace. This is especially true of younger workers who don't want to be isolated in private offices. The social aspect of an open plan where they can talk to each other throughout the day can make a big difference in their happiness in the office. My son recently passed on an offer from another company which included a very large salary increase primarily because the office environment of the new company was very quiet, staid and basically boring. Not everyone will feel this way, of course, but with a generation of workers who have spent a considerable amount of time socializing, studying and working in Starbucks, the buzz of an open environment is preferred. 

ClusterSalespeople are often not in the office much. Instead of dedicating offices or desks in an open layout to each individual person waiting for the occasional visit, condense them into a shared work area. A few shared desks for use as-needed by your on-the-go sales team can save a lot of space and not take away any of the resources. With a shared workspace in place, you can cycle employees between working at home and working in the office. This adds a new dimension of flexibility while allowing for less or reallocated office space. Dynamic office situations such as these can break up monotonous ruts and give a new energy to an office and your employees.

You don't always need more space to expand your business. Sometimes all you need is a new plan.These suggestions may not work for every business and that's okay. It may only take an architect or furniture expert to review your situation to provide solutions other than just taking on more office space. Better to pay an architect, contractor and/or furniture dealer once than to pay the landlord every month for years."

Source

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By: James Osgood

Dallas Office Space , Office Rental , Office Space , Office Space Design

Office Space Leasing Is Not A “Do It Yourself” Project

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People often think office space leasing is not much different than renting a condo, apartment or house. Having leased residences in the past, the business owner may think that doing it alone is the way to go. This can be a huge mistake!

You are an expert on your business, but you don’t often deal with leasing office space. Probably no more often than every three to five years has your business grown to the point you have rented larger office space or have decided to go for a better location. Landlords are experts on leasing office space because they do it all the time. You need an expert in office space leasing on your side, too. Choose a well-qualified tenant representative to allow you an even playing field with negotiations.

Do not think that involving an office tenant representative in the office space leasing process will cost money and result in paying more rent. This is a complete misconception. In fact, the cost of services of a qualified tenant representative is normally included in the asking price whether you choose to use the services or not.

When negotiating an office space lease, an office space tenant rep will save you money and make certain you don’t make any costly mistakes. The confusing verbiage of the lease can easily be explained by the tenant rep of your choice. After all, the landlord most likely has a commercial broker listing agent to represent him or her. The landlord’s agent will try to ensure the landlord gets the best price for the property possible. Why shouldn’t you have a qualified tenant rep by your side as you enter into negotiations for an office space?

Even if you already occupy a great office space, when it comes time to renew the lease, your tenant rep can help you get the best renewal lease possible. If you are considering vacating you current office and moving into another location, a good tenant rep will help you locate the perfect space and help you negotiate the new lease.

Entering into negotiations with a tenant rep will save you money in several ways. The office space leasing process is quite complex and often confusing. The decisions you make will impact the price you pay each month for the space in which your business resides, resulting in an impact on your profits. The numbers and line items in the lease can be translated by the tenant rep into simple language you can understand, allowing you to make sound decisions during negotiations.

The knowledge and experience of the tenant rep allows him or her to have a grasp of current asking prices and lease incentives. With the guidance of an expert tenant rep, you have the subtle leverage you need when negotiating the lease and any changes you find necessary such as tenant improvements. Also, the tenant rep will make sure you have the documentation you need to protect yourself and your business during the duration of your lease.

Going it alone in the office space leasing process simply doesn’t make sense when there are qualified tenant representatives available to help you and it won't cost you to obtain their services. There are a few questions you need to ask when choosing the right tenant rep for your needs:. These include:

  •    Can you commit the time necessary to work with me on negotiating the lease?
  •    Do you primarily ask as a tenant advocate as opposed to a real estate listing agent?
  •   Are there any potential conflicts of interest if we work together on this negotiation process?
  •   What experience do you have in negotiating leases such as the one I am considering?
  •   During the last 3 years, how many tenant representation transactions have you handled?
  •   What is your philosophy on office space lease negotiations?
  •   Do you enter into an Exclusive Representation Agreement when working with a tenant?
  •   How will you be paid? What commission do you expect to earn?
  •    What if I am not happy with your services?

If you want to lease the perfect office space and pay as little rent as possible while enjoying the maximum benefits and incentives, do not attempt to negotiate without a tenant rep’s involvement. The tenant rep’s job is to ensure your interests are protected and get you the best possible deal. It just makes good sense to have a local commercial broker who has an excellent reputation for helping get tenants the best possible lease benefits to assist you with the office space leasing process. Commercial property leases are simply not “Do It Yourself” projects; Office Finder services are readily available to provide the expert experience you need

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Top 3 biggest mistakes office tenants make (on SlideShare.net)

Lease Negotiations , Office Leasing Tips , Office Rental , Office Space Negotiations , Tenant Representation

Office Space Market Recovery Slow but Steady

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Occupancy, Absorption Levels Hold Steady as Market Indicators Find Recovery Continuing at Slow but Steady Pace despite election jitters.

Demand for office space in the U.S. remained steady in the third quarter as leasing activity and absorption of available office space continued to pick up momentum following a lackluster start at the beginning of 2012, CoStar Group reported this week in the company's Third-Quarter 2012 Office Review & Outlook. 

The overall U.S. office vacancy rate edged down and net absorption rose to 15 million square feet during the quarter from 13 million square feet at mid-year 2012. The relatively little new office supply and continued low levels of new office construction supported the balance in supply and demand.

Meanwhile, office tenants continued to enjoy a 'holiday' from rent increases as office rents in most market have yet to budge much from their market trough tipping point, according to analysts for Property and Portfolio Research (PPR), CoStar’s analytics and forecasting division. 

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Office Space , Office Space Negotiations , Office Vacancy Rate