When looking for a business or product, consumers will probably go online to find one. Referrals are a good way to win new clients, but you might never hit your target at the end of the day. They tend to be few and far between. This is why it is crucial for every business — including law firms and other professional businesses — to have a vibrant online presence and market online.
The online world is very competitive for all business to make a mark in. With very many businesses including some of the top law firms competing for the number one spot online, how can you rank yours higher?
1. Develop Your Brand
The first thing you should consider when trying to get online visibility is developing your brand. Ensure that your brand can be noticed by using imagery (such as a logo), tone, voice, and much more. Develop a brand tone that people will associate only with your brand.
Another way to succeed is by having your colleagues solidify your firm’s online presence. This they can do through their professional bio’s and portfolios, or even through social media profiles.
2. Have A Vibrant Online Presence
To have a vibrant online presence means that your brand can be easily seen on all (and relevant) online platforms. To begin with, ensure that you have a good, functioning, and well-optimized website.
The other thing you ought to do is create a vibrant social presence by being active on the major (and relevant) social media platforms.
Make sure and register your business with Google’s My Business listing to be able to be found on Google searches. You can also control, to a certain extent, what people see when they find you online at Google.
3. Generate Content
What better way to let people know that you’re the authority in your field than by creating helpful content? You need to have a robust content strategy that cuts across all your key online platforms, like your website and social media platforms.
To complement your online content strategy and reach a broader audience, consider incorporating direct mail marketing services into your overall marketing mix. By strategically combining digital and physical channels, you can effectively engage potential clients and establish your expertise both online and offline.
Come up with valuable social media posts to publish regularly, as this will allow you to continually be in touch with your customers or potential clients.
Your website shouldn’t just have your landing page alone. Create more content showcasing case studies, facts, and by sharing useful information through blog posts or other resources like eBooks.
4. Invest In Paid Advertising
There are many ways to invest in paid advertising for your law firm. PPC, AdWords, and social media advertising can be considered in your law firm’s marketing campaigns.
Ensure that before embarking on any paid advertising, you have crossed all the relevant boxes as per the rules, including search intent, using the right keywords, choosing the right audience, among others.
5. Track Your Efforts
The biggest mistake you can make in online marketing is to run campaigns blindly. Do not execute a marketing strategy without a proper method to track your results. It would be prudent to set up some analytics and the search console to track the performance of your website efforts.
6. Invest in Professional Digital Marketing Services
If you want to make sure that your digital marketing efforts are successful, then it is wise to invest in professional digital marketing services. The best way to do this is by hiring a company that specializes in SEO (Search Engine Optimization) and other related fields. If you are using WordPress as a platform, click for WordPress SEO services and see how it can help you to achieve better rankings! From content writing and link building to keyword research, you will have the support of a team of experts.
You should also consider hiring a digital marketing expert to help you track the performance of campaigns and do ongoing optimization for better results. Keeping an eye on how your campaigns are performing and making changes when necessary is key to success.
You should also consider using the business versions of your social media platforms, as they are equipped with tracking and monitoring analytics that can assist you to know how your social media efforts are faring.
While these six tips will get you started, the competition is often stiff, and you may need the assistance of professionals to run your digital marketing efforts.