5 Free Video Editors for Making Video Content for Your Business

Video content has taken over the Internet and other media. Now it’s essential for any business to produce top-notch videos. But suppose you don’t need to create elaborate long videos and only occasionally need video-editing apps for short and simple clips. In that case, there’s no need to get advanced and expensive software like Final Cut Pro or Adobe Premiere Pro.

In this article, you’ll discover 5 free video editors. They have different sets of tools, usability, and compatibility. So, let’s see which software works best for you. 

1. iMovie for Windows

For quick and easy video editing, your team can use iMovie for Windows. It is powerful software with an intuitive interface and tons of automatic tools. There is a huge collection of more than 450 effects and pre-designed titles. What’s more, you can choose from its 200+ built-in music tracks and use them in your own projects. 

iMovie for Windows is packed with pro-grade editing tools. For example, it lets you instantly remove and change the video background with the help of the Chroma Key feature. While working on various projects, your team might also need to change the speed of the footage or parts of it–users can both speed up and slow down videos with one click. You can select the needed speed adjustment option from the drop-down menu or simply move the slider to the left or right. With the same simplicity, you can stabilize shaky videos–it takes only one click of a button.

In comparison with iMovie for iOS and macOS, this software supports many more output and input formats. You can export the created content as MP4, AVI, MOV, MKV, MPG, WEBM, WMV, and other file formats. It recognizes such video types as AVI, MKV, MP4, MOV, MPEG, HEVC, and so on.

By the way, this video editor is available not only for the latest versions of Windows but also for older computers with Windows 8 and 7.

2. Adobe Premiere Rush

Another video editor you might like is Adobe Premiere Rush. You can download it as a mobile app on your iOS or Android device. It’s also available for free on macOS and Windows computers.

With this video editor, you can create video clips with a voiceover. You only need to click on the microphone icon and start recording the voice comments after a countdown. Adobe Premiere Rush also lets you accompany your projects with background music tracks. But keep in mind that there’s only music from Adobe’s database available for your videos. For example, you can’t load your audio files or sync the video editor with external music services such as Spotify or Apple Music. The good thing about using the built-in music tracks is that you don’t need to worry about copyright.

By the way, the program allows you to save your projects in the cloud. The storage is limited, though–in the free version, you can use up to 2GB of the program’s cloud storage. Also, there are no AI helper tools, so the editing process might turn out rather time-consuming.

3. Canva Video

Need to make simple video clips from time to time? Don’t have time to master complicated video editing software? Then don’t hesitate to try Canva Video. This is a browser-based service that helps users of different skill levels create beautiful graphic designs. It also features a basic video editor with multiple standard tools.

Canva has become popular all around the globe because of its extremely easy-to-use drag-and-drop interface. This is a good choice for businesses that need quick, branded video content. Besides, this online platform provides users with numerous templates, animation effects, and stock clips that often come in handy when working on social media content or marketing videos.

Your business may also benefit from the program’s collaboration feature. Canva’s tools for collaboration help teams work together online. Plus, it allows for direct publishing to social platforms like Facebook and Instagram.

But remember, this is an online tool, so you need to make sure you have a stable Internet connection. You might also put some data at risk–it is better to check out the privacy policy and terms of use to avoid any issues.

4. DaVinci Resolve

If your team needs a video editor of an intermediate or expert level, DaVinci Resolve is a good option to give a try. This software is considered one of the best solutions for color correction and color grading. Many users prefer it for a professional cinematic look for their videos. 

Another good thing about DaVinci Resolve is that it supports 4K and higher resolution video files. However, it requires a steep learning curve. Processing footage with DaVinci Resolve might also require a powerful computer for smooth performance.

As for pricing, this software has both free and paid versions. If you feel like the free version does not offer the suite of tools you need, you can purchase DaVinci Resolve Studio for $425.

5. Filmora

Filmora is also a suitable solution for those who need to make polished video clips for work on a daily basis. In this program, you’ll find a range of advanced features such as motion tracking, Magnetic Timeline, Chroma Key, and AI technology. 

If you need to add music to your footage, you can do it quite easily as well. It provides users with more than 170 audio tracks and a mixer feature that helps you to tweak the soundtracks. Filmora also allows you to record a voiceover and even get rid of the background noise in the recordings.

What’s more, you can edit videos for publishing them on popular social media platforms. There are features like Auto Reframe that automatically reformat a video’s aspect ratio for platforms like YouTube Shorts, TikTok, and Instagram. 

This video editor has a free trial that offers all the same functions as the paid version. Nevertheless, you can only try it for 10 exports. Also, the program applies its watermark to your videos. To remove the watermark, you need to get the paid version.

Wrapping Up

These were 5 go-to video editors available for free. Whether you run your own business, work as a marketing manager, or simply need to edit videos every now and then, these programs will definitely help you out. Install the software you like the most and give it a go today.


Find office space