Many companies have found the importance of implementing an SEO strategy for their company. However, when you neglect SEO, there are also a significant amount of ways it can affect the progress you’ve made.
If you don’t understand why neglecting your SEO impacts negatively and affects your company’s success, we’re here to fill you in on that. Read on below and learn more about its impact so you can move forward while making the best of your SEO plans moving forward.
What is SEO?
Before you can learn about what not having or neglecting an SEO strategy can do, you need to understand what it is and why you need to implement it. Search engine optimization is essential because it’s essential to how people, specifically customers, are going to be able to find and discover information your company produces and your business website.
Without SEO, it’s challenging to find your business, which can cost you sales and customers in the long run, which continues to affect your business’s bottom line. While SEO is important, there is a right and wrong way to implement it, with both having diverse effects on the overall outcome.
There are some key pieces of SEO that matter, such as performing keyword research. The keywords you research can then be littered throughout your website and various pieces of content you publish across social platforms.
Areas, where keywords can be placed, include the title, subheaders, and images. Another reason to focus on SEO implementation in the right way is that it can be used for increasing business growth. If you’re in an expansion phase, you’re going to want to ensure all touchpoints have been updated to support your forecasted growth.
With more information about SEO, here are the ways that neglecting it can impact your business in ways you didn’t see coming.
Low Conversion Ratings
As mentioned before, using SEO the right way is the best way to make your content easily discoverable by your target audience. Without this, it will be hard to find your business, which means even if people are in need of your products and services, they won’t know you offer those things because they can’t find you.
When people aren’t able to discover your website, it means they also aren’t able to buy things, which means you’re not closing sales. Most sales funnels begin with identifying a qualified lead, but a successful sale hinges on being able to seamlessly guide people from one phase of the funnel to the next.
When you’ve neglected your SEO strategy, people will find themselves stuck at a specific part of the sales funnel, which can lead to them losing interest in making a purchase altogether. This means all the work your sales and marketing teams have done is now being lost in one moment.
Lowered Local Market Ability
While it’s great to be able to have access to a wider target audience, you want to take advantage of the chance to gain the attention of people who are within your local area. When you want to gain access to opportunities within your local community, you need to have a local SEO plan that will make this happen.
It helps to increase your brand visibility and will make it easier for you to appear in local search results. Neglecting this is so damaging because when people are in your local area and searching for local results, they are at the point in the sales funnel where they are ready to make a purchase.
If they can’t find you, it’s almost certain you’ve lost the customers that might have been the easiest to obtain.
Loss of Company Profit
There’s a difference between the net income and the profit your business makes. In some cases, the income can’t be used for profit because it will help you to cover the cost of all expenditures that were made ahead of profit, like when you’re in the startup phase of the company.
When you’re not able to turn a profit, it can result in the loss of business growth and, in severe cases, can lead to you having to close the doors to your business altogether. Another common reason you lose profit is that SEO can help bring in a lot of profit and business.
With SEO, you’re increasing your target audience reach and improving brand visibility. When you do these things, more people will have access to your brand than before. With that, it means people can make purchases from all over the globe, which increases your overall profit.
The better your profit, the more you can do with your business, especially when you are looking to expand and grow.
Loss of Organic Traffic and Growth
When you launch your business, it’s understood that you’re going to have to spend some money to gain website traffic. As your business continues to grow and your brand visibility and reputation increase, you’ll find you’re able to obtain more organic traffic to your website.
When you’re able to conserve money on paid traffic, you can use it in other areas of your marketing budget. Of course, these other things you’re going to spend your funds on can further be used to reach more people that are in need of your products.
A stronger SEO strategy and not neglecting it over the course of its implementation will ensure you can continue to make the most of organic website traffic and not lose the momentum you’ve worked so hard for.
Neglecting SEO: Understanding Why SEO Impacts Your Business
When it comes to neglecting SEO, you’re putting your business in a poor position that can be more challenging to get yourself out of. Neglecting it can lead to a lowered conversion rate and cost you local customers that are ready to make their final purchase.
If you want to know about the right way to implement SEO to reach your business goals, we encourage you to check some of the other posts we’ve created in our blog. There’s tons of useful information you’re going to want to read.
If you need office space, we can help with that. It is our specialty and provided at no cost to you. Let us know what you are looking for and we will get right to work.