One of the best parts of coworking office space for small businesses is the ability to interact with, and get inspired by, other entrepreneurs working with them side by side. Seeing other businesses work hard is motivating and energizing.
However, being in a coworking office space also makes it harder to create and maintain a unique company culture. Coworking spaces have the same space and group activities for everyone, causing a more homogeneous environment.
3 Tips to make your business identity unique
- Decorate your office. If your team rents designated desks or your own enclosed space, decorate your area like you would in any company office space. Put a sign with the company logo at both ends of your designated space, and print our company cultural pieces. Create bumper stickers and encourage your employees to put them on their desks. Don’t have a specific space? You can still make office swag, like company t-shirts, pens, and laptop stickers, and create a culture where team members use and wear them regularly.
- Develop a cultural language that only your staff uses. Companies all over the world create an inclusive company culture through specific slogans, movements, and chants. Develop a motto that your employees can chat, sing, or dance together at least once a week to start the day. Use the motto regularly in conversations and emails with your employees. Politely ask other members of the coworking space not to join in.
- Occasionally leave the coworking space. Periodically, your staff should meet together in a separate space than the coworking area. This can be as simple as lunch meetings once a week, or involve occasionally renting off-site space for a training specific to your company. Use these times to bond as a group and reinforce your specific vision and motto.
If you’re looking for the perfect coworking office space, contact us. We have extensive experience finding the office space for clients like you, and a high-volume referral network.
Want to take a tour of a Coworking Office Space that rocks? Here is the WeWork space in the Westlake Tower in Seattle. It is in the heart of Seattle taking up 2 floors in the high rise with one more coming on line soon.
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