Every company has to have a brand or a distinct aesthetic. That is not exclusive to just clients but workers as well. Everyone is familiar by now with the classic polo retail shirts, but those are not the only options available. Depending on your company brand, you can customize any shirt in order to carry the message that you want.
If you are looking to create new company shirts or improve the last ones, here are some details you should consider first. According to printful.com/company-shirts, these types of shirts have to be easily customizable for every occasion. That means that the design you decide on has to be appropriate for work, meetings, and projects. Let’s look at some tips you need to know before you start!
Choose the Appropriate Fabric and Garment
The first choice in this process is also the most important one. What is the purpose of these shirts? In what type of environment and how often will people wear them? What is allocated for them? The safest way of making this decision is by consulting with your employees. However, if you don’t want to do that, you can use the following guide: appropriate, comfortable, and fashionable.
The main type of shirts used in the business space is T-shirts, polos, and button-ups. All of them are easily customizable, comfortable, and elegant. They can be designed to be uniforms, promotional, or just training attire. Depending on your finances, you can also invest in premium quality fabric and style.
What Type of Company Do You Have?
There’s an unspoken rule of garments that decides a certain style of clothes represents a certain field of work. You don’t have to comply with it, but it’s important to be aware of it at least.
T-shirts are used in challenging labor industries, where physical activity requires comfort and durability. They’re inexpensive to produce and can often be replaced if worn out. On the other hand, polos are primarily used in corporate space, where you have to be presentable during long desk hours. They are more elegant than T-shirts, but also just as comfortable.
Last but not least, button-ups are reserved for industries working with clients. Managers, executives, photographers, and servers dress up in button-ups most of the time. Dispensing on the season and the weather conditions, you can opt for long or short sleeves at any time.
Customizing Methods for Each Style
Depending on the fabric and style of your garments, you may have to choose a certain type of method for your design. Nowadays, you can find anything from heat press vinyl all the way to embroidery printing. Here are some examples of customizing methods that work best for each garment:
- Digital printing for T-shirts
- Embroidery or heat-transfer designs for polos
- Embroidery for button-ups
Both button-ups and polos are most often made with thicker materials than t-shirts, which is why embroidery will look a lot better than digital printing. Not to mention that it will last longer as well. The logo or the message that you want to transmit through the work attire will also influence what customizing method you will use. A logo can be easily embroidered, while a design or bigger image is ideally done through digital printing.
Work With a Designer
If you want high-quality work clothes for your workers, it’s ideal for an artist to take care of the design, colors, and logos. Suppose you already have a brand aesthetic for your company. That makes things much easier, but if you are just starting out, then you should work with a professional.
DIYs are not a good option when choosing the style, comfort, and image of your employees and your company. In order for you to show professionalism and inspire trust in your clientele, you need to have well-designed shirts. It has to match the field of the company, the aesthetic, and the values of the company. Even colors are important, as they inflict certain feelings on your customers.
For example, retail workers tend to carry the store color, usually red or blue. At the same time, corporations opt for burgundy, dark blues, and yellow. Servers, photographers, and high executives go for white, all in order to transmit the message of the company.
Positioning the Logo
Designing your company’s shirts will require a lot of attention to detail. However, there are some details that you can look out for before you start. One of them would be the positioning of the logo or the company name. Depending on the garment, printing method, and brand as well, it can go anywhere from the front, back, left chest, and even sleeve.
A standard full design for a company shirt is usually a full back print and left chest combination. In this way, the brand does not look obnoxious, and the employee doesn’t feel like a walking billboard. Suppose you want to have a CTA (call to action). In that case, this usually works better on the back of the garments, as people can get the information without feeling shy or uncomfortable.
For sale and promotional representatives, adding the logo of the company on the left part of the chest is an elegant way of promoting your business. This type of design also works best on structured work shirts, polos, and button-ups. Ideally, the logo would be embroidered on the shirt, but the costs can get pretty high.
Order for Everyone
After you have finalized designing your ideal company shirt, now is the time to get everyone ready for them. In order to make sure that your workers feel comfortable and respected in their uniforms, you have to get everyone’s measurements. That includes height, waist, chest, shoulder, and sleeve measurements in order to get the best outcome. There are also the female and male styles. You should order your attire gendered so that everyone feels good and elegant in their work clothes.
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